The strategy of The Body Shop
“Business people have got to be the instigators of change. They have the money and the power to make a difference. A company that makes a profit from society has a responsibility to return something to that society.” 1 (Roddick, 1991) This statement, by Anita Roddick OBE, founder of ‘The Body Shop’, demonstrates the strong ethical dimension of the company’s way of doing business. She […]