The first safety razor with disposable blades was invented in 1901 by King C. Gillette. Since then to this date Gillette has been one of the leaders in shaving technology and innovation. Gillette has been the preferred choice for many men and women around the world for over 100 years. In the Mid-1970s the then appointed CEO Colman M. Mockler succeeded Vincent C. Ziegler after […]

TripAdvisor has long been a destination for finding cheap flights, but this summer, it unveiled its biggest redesign in seven years when it introduced . The reviews will contribute to an airline’s overall “flight score,” which affects its position in search results. Airlines with higher scores will move to the top of the queue. Related:  With human attention ps , according to one U.K. study, winning the top spot is critical. But […]

Chapter 1 Introduction 1.1 Introduction Marketers, nowadays, are confronted with increasingly multicultural marketplaces. Globalisation of markets and international competition are requiring firms to operate in a multicultural environment. In addition, migration patterns and communication media i.e. satellite and televisions are developing multicultural mind sets in single domestic markets and exposing consumers to alternative behaviours and activities (Douglas and Craig, 1997 cited in Luna and Gupta, […]

MARUTI SUZUKI – BRAND POSITIONING By: Shweta Amin [ Market Research Analyst ] on February 13, 2011 1 Comment What comes to your mind first when u come across the term ‘MARUTI SUZUKI’, it always absolutely has to be Maruti 800, best known as ‘The Middle class car of India’. BRAND IMAGE:- MARUTI from as a brand itself is seldom looked at, as a luxury brand. […]

Nowadays, various brands of laptops have been penetrating the market promising the market of fast and quality service. The constant innovation of technology has required people to conform to changes brought by world modernization. Today many companies are able to penetrate the market by selling laptop brands to the people and giving them new designs every now and then. The x axis shows the performance […]

Direct selling is the sale of a consumer product or service, person-to-person, away from a fixed retail location, marketed through independent sales representatives who are sometimes also referred to as consultants, distributors or other titles. Just about any product or service can be purchased through direct selling somewhere In the world. Many people think of cosmetics, wellness products and home d©cord as products that are […]

Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now, they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks, one sees more Hindi songs as jingles for TVCs than the original […]

Introduction A company’s brand image (Goodwill) or brand valuation plays a vital role in the modern business world. This has lead to the valuation of brands, which was quite unheard of in previous decades. In this dissertation I attempt to analyse and understand various brand valuation methods, its merits and the way it’s represented using the different accounting policies and / or methods across the […]

Why or why not? $100,000.00 budget (Posse Ride II), is a good price for value comparing to other alternatives to advertise and build communities; The “Posse Ride” is probably the most important MKT instrument to build and preserve internal aspect of Harley-Davidson product regarding its brand; The product’s meaning of adventure, freedom and even rebellious, works like a relief for the life responsibilities for its […]

Inter-Leisure’s girl’s line is dedicated to active living and the extreme sports lifestyle. The line is created with the young girl in mind. InterWomen prides itself on their connection to the female customer, fashionable and functional. The clothes range from basic surf wear for sport and style to inspired, forward sportswear. The InterWomen girl is involved in outdoor sports and demands a girly fit and […]