American Express: Branding Financial Services Introduction American Express is known worldwide for its charge cards, travelers’ services, and financial services. It is one of the best-known and most-respected global brands. As it grew from a 19th Centurynineteenth- express company into a travel services expert by the mid-1900s, American Express (AMEXAMEX) became associated in the minds of consumers with prestige, security, service, international acceptability, and leisure. […]

The brand before revitalization (Part A) Brand: Hui Lau Shan (Local Dessert Chain) History of Hui Lau Shan Hui Lau Shan (??? ) is a famous chain of dessert shops based in Hong Kong. It specializes in dessert soups, snacks and desserts. Hui Lau Shan is well known for its use of mango in its products. The first shop opened in Yuen Long, New Territories […]

Weaving social altruism into a business is becoming an increasingly popular trend. From seeking certification as a B Corporation — in which a for-profit company meets certain standards of social and environmental performance — to pursuing impact investing, many executives are examining whether they should integrate a social mission into their companies’ core business strategies. Business leaders shouldn’t just jump on the bandwagon of incorporating […]

CONSUMERS’ PERCEIVED VALUE AND BRAND IMAGE TOWARDS LUXURY VEHICLE BRAND STRETCHING By Teerapong Tammasuwan January 2013 The work contained within this document has been submitted by the student in partial fulfilment of the requirement of their course and award Table of Contents List of Figures List of Tables Acknowledgements Abstract Chapter 1: Introduction 1. 1 Overview 1. 2 Luxury Vehicle Market Overview 1. 3 The […]

People have long feared a dystopian future in which the government or corporations know everything about everybody, track their movements and predict what they’ll want next. Today, as individuals fork over personal data in exchange for access to networks and services, many are wary of giving away too much, forfeiting their or having their information mishandled. The burden is on companies to prove to customers […]

VERTU presentation for “Branding for Luxury Products” course. HISTORY The VERTU originally started in 1998 in Great Britain, now wholly owned subsidiary of Finnish company Nokia. The same year founder and Chief Designer, Italian Frank Nouvo began putting his ideas for Vertu on paper and the board of Nokia gave the project a green light. Frank Nuovo was a design strategist at Nokia from 1995 […]

Every person in this world has some abilities which make him unique and make him distinguishable from everyone else. That’s the main idea behind brand ‘You’. I have some abilities which make me different and add to my value in the market. This feature of distinctiveness is observed by many HRD’s when they induct fresh workforce from the market. There are so many ways to […]

Introduction There have been a lot of literature reviews over the years on consumers’ behaviors towards green products as well as green marketing resulting from consumers’ concern on environmental protection. Using Hallin (1995) and McCarty and Shrum (2001), Lorache, Bergeron, and Barbaro-Forleo (2001) and Yam-Tang and Chan (1998), the study was conducted to test among New Zealand consumers’ behavior towards purchasing green products. This study […]

Our country has seen some dramatic developments in the digital marketing space, particularly for consumer brands. The market is intensely competitive and marketers are gearing up to tackle the competition. They are arming themselves with technological advancements and scaling up marketing processes in order to provide better consumer experiences and grow their market share. While email has typically been the most preferred medium for brands […]

You Get What You Pay For When you shop for groceries where do you stand in choosing either a generic vs. brand name product? Do you reach for the brand name box of Kraft macaroni and cheese, or would you rather pick up a generic box of macaroni and cheese to save that extra 10 cents? Is your decision based off a difference in taste […]