Impact of Celebrity Endorsements on Brand Image Introduction Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness, extraordinary lifestyle or special skills are just examples and specific common characteristics that are observed and celebrities generally differ from the social norm and enjoy a high degree of public awareness. The term Celebrity refers to […]

Tuesday night marked an exciting moment for online video talent. Bringing together 2016’s biggest internet stars, the honored the best of the web’s video content creators. Among the event’s 44 award categories was Best Brand Campaign, and this year’s winner is a familiar face: YouTuber, podcaster, writer and actor . It’s been a big year for Helbig — she starred in a movie, , published […]

This case study paper would be discussing the Wendy’s Corporation. The paper discusses a brief background of the company. This would be followed by the objectives that the company had set and the current business strategies that the company is doing. A SWOT analysis is done in order to analyze the company’s situation. Alternative Solutions had been hypothesized in order to provide guidelines and suggest […]

Vodafone India has an integrated marketing strategy to ensure that they reach the maximum customer base and provide a number of touch points for the user. The sales and distribution of Vodafone products is done through their dedicated outlets as well as other outlets, small shops and stores. Vodafone has set up similar format Vodafone stores all over India to give their consumers a seamless […]

1.0 EXECUTIVE SUMMARY 1.1 Company & Industry Greek Live  Concert Company will be looking to tap the growing entertainment industry in Greece and across the world by  promoting high quality lives concert shows.Located in Athens, Greece, the aim will be to become  profitable by promoting live concert shows and sale of  pre-recorded music.The copyright and license of the shows and the pre-recorded music will be […]

Brands were collecting feedback since time immemorial. Over time though, it became something that someone on the top wanted to capture, because they felt like they needed to, with nothing being done with it though. It was unstructured, it was ad hoc, and it was of no real use. But with technology, and social media, and multi-channel engagement growing rapidly, the importance of understanding this […]

CB2201 Consumer Behaviour Lecturers: Kristina Georgiou and Alison Barker Tutorial Questions Trimester 1, 2013 Students Week 2 – 04/03/13 Chapter 8 1. 2. 4. How does a discrepancy between the ideal state and the actual state affect consumer behavior? What factors affect the inclusion of brands in the consideration set, and why would a company want its brand in the consideration set? What six broad […]

Macroeconomics Homework 2 Chapter 3: 5. a. England has the absolute advantage in scones & Scotland has the absolute advantage in sweaters. England has the comparative advantage in producing scones and Scotland has the comparative advantage in producing sweaters. b. Scotland would produce sweaters and trade them for scones to England because they will be getting a good at a lower opportunity cost if they […]

Global branding is significant to consumers as it offers them a variety of brands from which to choose the one that best suits their needs. Global branding increases the products being offered in various markets, thereby increasing the choice options for consumers. Further global branding offers consumers a chance to attain high-quality products because firms will be compelled to provide a standardized quality globally. Most […]

The brand name Dabur is derived from the words ‘Da’ for ‘Daktar’ or ‘Doctor’ and ‘bur’ from Burman. From those humble beginnings, the company has grown into India’s leading manufacturer of consumer healthcare, personal care and food products. Over its 125 years of existence, the Dabur brand has stood for goodness through a natural lifestyle. An umbrella name for a variety of products, ranging from […]