There are companies mushrooming every now and then globally as well as locally. Most of the companies solely aim at selling their products or services to us while some of them aim at selling the brand to us. When we use the terminology – “Branded goods” we generally do not signify the utility or functionality of the product/service rather what we gently remind ourselves is […]

INTRODUCTION Branding has long been associated with marketing of products. Today, however, branding has grown beyond the image of a product to include branding of cities and other places (Dinnie 2011). This is due in large part to the increase in competition facilitated by globalization. Nowadays, cities and other places are increasingly competing with each other for investment, attention, shoppers, visitors, talents, events and the […]

Brand imitation is an act of copying or counterfeiting other brand illegally without authority or right from the brand owners or corporations. Theft is the simplest word that describes what brand imitators are doing. They are enemy of creativity, of all the hard-working creators and of all brand owners. This type of imitations and counterfeiting are now increasing at an alarming rate. The World Customs […]

The following excerpt is from Karen Tiber Leland’s book . Buy it now from | | One of the first questions I ask every new client is, “What’s the weather that you bring with you?” In other words, what are the one or two things you (or your team or business) can be counted on to contribute? If the brand tone and temperament is the mood […]

Problem Background The number of multinational and transnational companies is on the rise due to changes in business dynamics and an increase in pressure on businesses to diversify their operations and make the most out of opportunities in far away nations. However, despite these changes businesses still feel immense pressure to ensure that they redesign their operations so as to make the most out of […]

Branding strategies in FMCG Chandranshu Charan 09ESHYD011 Branding strategies in FMCG Contents 2 Acknowledgement …………………………………………………………………………………………………………………… 3 Objective- ……………………………………………………………………………………………………………………………… 5 Methodology ………………………………………………………………………………………………………………………….. Structural Analysis of FMCG Industry …………………………………………………………………………………………. 5 Distinguishing features of Indian FMCG Business …………………………………………………………………………. 5 1. Design and Manufacturing………………………………………………………………………………………………….. 6 2. Marketing and Distribution…………………………………………………………………………………………………. 6 3. Competition ……………………………………………………………………………………………………………………. 6 Application of functional knowledge …………………………………………………………………………………………… 7 Santoor: For a Younger Skin ………………………………………………………………………………………………. 7 Taj Mahal […]

Having worked as an advisor for companies ranging from start-ups to Fortune 500 members and even global multinationals, I see the same mistakes being repeated over and over again for targeting entrepreneurs and small business owners. Related:  If your company sells B2B, or you are part of a company that does, avoid the following four common mistakes if you want to really engage and grow your […]

Branding is a marketing strategy in which a name, slogan or logo is assigned to a product or a service for the market to recognize and be familiar with them. A good brand name should be; legally protectable, easy to pronounce, easy to remember, easy to recognize, attract attention and make a clear distinction amongst competitors. This process of assigning name aims at increasing the […]

Using celebrities in an ad campaign is a poor way to stimulate brand appeal Using celebrities as brand ambassadors has become very popular and is one of the more common communication strategies employed by companies today in order to market their products. Marketers pay millions of dollars to celebrities in the hope that their star magic would make the product more appealing and successful. But […]

Changing Perception of Consumer towards Brand Choice and the role of culture in it: A Pakistan perspective An Argumentative Paper on the Bond between Brand Choice, Consumer’s Perception and Culture influence Ikra Nasir Bachelor of Business Administration, Comsats University of Science and Technology, Islamabad campus, Pakistan Haider Ahmed Qazi Bachelor of Business Administration, Comsats University of Science and Technology, Islamabad campus, Pakistan Abstract The main […]