Introduction Research Objective The sole objective of making of this research report is to know about the present BRAND potency of PEPSI in comparison to other brands of soft drinks competing in the Indian market and by the help of a research to know that which soft drink brand has a highest brand potency. This report will further put a spotlight on the various soft […]

The following paper provides detail insight into the different concepts regarding branding. It starts off by defining the brand and the importance of brands I the market. It then continues on to elaborate on the brand building process, the conceptual framework and the customer relationship building process for a brand. The paper also highlights the characteristics of leading and successful brands in the market. The […]

Influencers such as Kendall and Kylie Jenner can make as much as $250-500k for a single sponsored Instagram post. While this may be a bit atrocious with income inequality and minimum wage being pressing issues, but ultimately the power to attract attention and influence people has immense value in companies’ eyes. Most of us can only dream of having the social influence of the Kardashian-Jenner clan, but […]

NATCO is an acronym for the initial”s National Confectionery Co. It is a very popular brand name in England, which tries to satisfy the needs of the Asian community it is often mistaken that NATCO is the name of the company; but this is not true. NATCO is only a brand name for an international trading company, a specialist in Indian foods, -T. Choitram & […]

An argument in favor of siding with known brands for growth opportunities presented by e commerce One reason why established brands may be best placed to take advantage of the growth opportunities presented by e-commerce is that they are likely to have the finance and other resources available to actually take the opportunity to grow with e-commerce. This is because established brands tend to be […]

Living the fast lane generates dynamic changes concerning consumer demands in which firms and organizations must adopt to the abrupt changes brought to us by the rising trend in the industry were going global. Globalization extending Apple’s IPhone geographical scope conquering global umbrella, reaching out to the international market, altering the national boundaries and attaining a larger scale of consumer patronage, how can IPhone rise […]

Ingredient Branding of Industrial Goods: A case study of two distinct different automotive suppliers Waldemar Pfoertsch[1] / Johannes Rid[2] / Christian Linder[3] Abstract This paper concerns ingredient branding; more specifically, ingredient branding for industrial goods. Although research in ingredient branding has been quite intensive in the area of fast moving consumer goods, considerably less research has been carried out for industrial goods. In this paper, […]

Developing Brand Positioning Strategy for Canadian Club Whiskey [pic] Developing branding strategy for Canadian Club A. Assess and fully critique the success of Canadian Club’s repositioning strategies used in the case. Use brand theories and concepts to evaluate the company’s branding strategies listed in the case. According to Keller(1993) the effective brand positioning gives a brand a competitive advantage or “unique selling proposition” that determines […]

Introduction Over the couple of previous decades, research on IMC (Integrated Marketing Communication) has generated immense discussion leading to interesting contribution to the evolution of IMC as a strategic means that can develop firms to be more valuable in achieving their brand communication objectives (Madhavaram et al. 2005). Kitchen et al. (2004), describes the IMC as an endeavour to come together, combine and synergize elements […]

Businesses strategically place their brands and products in movies or in TV series to subtly get consumers to notice their brands, this Is called brand placement. Two products which I have noticed In movies are Apple Imams In the Twilight movie Breaking Dawn Part 1 (2011) and Manual Blank shoes in the Sex and the City Movie (2008). These were both big blockbuster hits which […]