Marketing is a process used to satisfy and consider what products or services are needed by the consumers. There are many alternative definitions of marketing such as the charted institution of marketing “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably”. The American Marketing Association believe that “Marketing is the process of planning and executing the conception, pricing, promotion, and […]

Anyone who is familiar with the major organizations in their area probably has observed firsthand how dramatically the business environment has changed in recent years. These changes have had a significant impact on organizational efforts to be successful. In practically every instance organizations have tried to more clearly identify and then focus on factors that impact their success. One factor that seems to be receiving […]

THE ELEMENT OF THE SMALL BUSINESS ENVIRONMENT Entrepreneurship Individual Assignment THE ELEMENT OF THE SMALL BUSINESS ENVIRONMENT Entrepreneurship Individual Assignment NGUYEN THAI HA B0074 – BA505 ETR401  |  LECTURER: MR. NGHIAHT NGUYEN THAI HA B0074 – BA505 ETR401  |  LECTURER: MR. NGHIAHT CONTENTS I. INTRODUCTION of ENVIRONMENT II. INTERNAL ENVIRONMENT III. EXTERNAL ENVIRONMENT 1. Task Environment 2. General Environment IV. CONCLUSION V. PREFERENCES I. INTRODUCTION […]

As the world gets smaller and everyone gets closer through globalization, more and more people get to know first hand about the concept of cultural differences. We are able to know what other people from other countries are like, how they live and how they do things. This is evident in all aspects of globalization, including that of the global business world. In the global […]

In this fast moving business environment it has become increasingly necessary for organization to embrace change especially in its technology and marketing strategies, in order to maintain competitive edge. Competition and demand in high quality products has made business environments to be very dynamic in that it requires dynamic organization and systems to offer effective responses to these dynamic business environments by implementing planning and […]

Dairy farming is one of the key areas of Agribusiness sector. One subgroup of this dairy farming is the raw milk business, which is the focus area of business in this report. The raw milk business is a very unique business area because of its frequent clashes with the government, and the very strict regulation under which it operates. The business is analyzed by using […]

Thus, business environment in Nepal flourished after then. Summarizing this brief history, Nepal has evolved in lots of ways in term of business. Upon the exclusion of International relations, this country has emerged Its own line of traditional business since the medieval era. During the times where industrialization had not landed upon the country’s lap, it run its own basic industries like, woodwork, pottery, Nepal […]

The peripheral environment includes of different kinds of aspects out of the company doors that typically onto have much control over. Managing the strengths of internal operations and recognizing potential opportunities and threats outside of company’s operations are keys to business success. Premier Food is one the famous and largest retailer in UK which is primarily renowned for food manufacturing. Premier Food is well managed […]

The current business environment is characterized by intense competitive rivalry and businesses have to undertake aggressive marketing initiatives in order to counter this threat. The importance of marketing in ensuring that a business organization can develop and maintain a competitive edge is growing exponentially. Corporations are now pouring millions into their promotional campaigns in order to create an image for themselves in the customer mindset. […]

Abstract This paper is divided into three parts in order to explore important business and management issues. The first part of the assignment demonstrates significant details about the performance of Virgin Atlantic Airline (VAA) and its interrelations to numerous external factors such as the UK recession impact, effects of EU regulations and the business environment. Moreover, PEST analysis of VAA is presented in the first […]