But however the government decision of opening the economy In 1991 had significant affects on Indian automobile companies such as Marital Suzuki. The main affect was the entrance of foreign competitors that made the industry very competitive and the situation made it difficult for domestic companies such as Marti to retain its market share, which is clearly reflected by the drop of automobile industry. However […]

Technology was designed to make our lives easier? This Is what we are being led to believe. But Is It truly the case? In today’s society many people are finding It harder to concentrate on the Job, at home or school because of the constant information flow. We are now required to continuously educate ourselves with the latest technological tools making it more challenging to […]

The Coca-Cola Company (Coke) is a global company with some of the world’s most widely recognized brands, its business in India is perceived as a local business (Coca Cola In Hot Water 2005). The beverages are produced locally, Indian citizens are employed, the product range and marketing reflect Indian tastes and lifestyles, and they profess that they are deeply involved in the life of the […]

| Brief description of PC and Smartphone’s industry Smartphones| Company| Market share| Key success factors| Android| 68,1%| * software * innovation * synchronization with google account| Apple| 16,9%| * design * style * size * capacity * software * download facility * distribution| Blackberry| 4,8%| * reliability * carrier friendly * design| Nokia| 4,4%| * price efficiency * reliability * distribution * client’s service| PC| […]

In the context that China, a vast, populous Communist country is aggressively promoting its country as an investment destination, many multinationals like the Coco-Cola Company are raring to invest in it. Now, Coco-Cola has to decide on the approach to investing in China. (In fact, Coca Cola entered China in 1990 itself; but this fact is ignored for fulfilling academic objectives) A decision to invest […]

Bayberries Motormen Worker GAG (English: Bavarian Motor Works) with headquarter in Munich is one of them. Founded 1916 as a producer of aircraft engines BMW is one of the ten largest car manufacturers in the world today. The company operates in three business segments: automobiles, motorcycles and financial services. However the core business Is still the production is one of the leading car manufacturers with […]

Abstract This paper is focused on the importance of disruptive innovation as described in the teaching of Professor Clayton Christensen.The first part of the paper introduces a business report of Christensen’s theory on disruptive innovation. The focus is on major assumptions of this theory, as they are applied to the performance of one of the leading European airline companies, Ryanair. Moreover, the second part of […]

Introduction Literature agrees that for sustainability to achieve benefit to business, society and the environment, it must not be an add-on but be integrated into the business.13 In order to integrate sustainability into business strategy Savitz and Weber suggest establishing where areas of “mutual interest”14 lie, between business strategy and stakeholder interest. They term this the “sustainability sweet spot: the place where the pursuit of […]

Business Level Strategy Business level strategy this refers to a set Of actions a business organization (firm) intends to undertake in order to improve on its competitiveness, service delivery and customer relations It involves identification Of competencies in core areas in order to gain comparative advantage over Other A business level strategy is the key to market possession and penetration to new areas due to […]

Green marketing has been an important academic research topic since it came about (Coddington, 1993; Fuller, 1999; Ottman, 1994). Attention was drawn to the subject in the late 1970’s when the American Marketing Association organized the first ever workshop on ‘Ecological Marketing’ in 1975 which resulted in the first book on the subject, entitled, ‘Ecological Marketing’ by Henion and Kinnear in 1976. The first definition […]