Costco is the second largest retailer and an American multinational company which runs a chain of membership-only warehouse. It first opened its wholesale warehouse in 1983 in Seattle, Washington. Low-prices on limited selection of items and brands and a broad range of merchandise categories are offered by Costco. It has been around 40 years and has changed the way Americans do grocery. The ability of […]

In 1993, AY-Khans Sports was formed with a single store In Holiday Plaza, Juror Barr. Initially, the business started off as a general sportswear outlet. As the business grew, En Ail found that there was a demand for specialty shops, dealing in soccer, basketball and other sports. As a result, he began to set up stores catering to these niche markets. It has since grown […]

Application Exercise (Assignment to be submitted) (180 min. ) * Construct a value chain for your department/ division/ company and contrast it over time or vis a vis a competitor, to try and explain the business performance. | | Guidelines for the assignment * Brief introduction of your firm and division. * Draw a value chain of your division/company. (as next best choice generic chain […]

Introduction Benchmarking can be viewed as the process of evaluating the quality of one organization against the performance of another organization (Ray, 2008). According to Rumelt and Schendel (2004), it is the process used in strategic management where by an organization is able to evaluate various aspects in relation to that of a superior company. Benchmarking is part of competitive intelligence carried out in firms […]

The virtual drilling centers are an addition to the company’s cutting edge technology that enhances the drilling by monitoring, analyzing and directing drilling processes around the globe. This has been made possible through the simple act of placing sensors right behind the drill bit. These sensors send signals to a satellite linked to the company’s Drilling Information Management Center located in Houston. Data and information […]

Lastly, in accordance to the case study analysis, a few recommendations are provided. Table of Contents Introduction Strategic management Is crucial for a company’s progress. ISM Is a global brand listed in the SEX having a wide point of sales network (ISM Intel Ltd. 2010). They have managed to sustain the competitive environment with international management, customer relations, brand name, Internal strategies and adoption to […]