You are the marketing manager of a cosmetic products company. Harris, your supervisor, is suggesting an advertisement campaign promoting a value-for-money aroma shampoo. However, his real intention is to push a premium brand of aroma shampoo, which is more expensive. He wants you to come up with a marketing strategy that will attract the customers to the value-for-money product, which will be short on supply. […]

The finance department of a large corporation has evaluated a possible capital project using the NPV method, the Payback Method, and the IRR method.  The analysts are puzzled, since the NPV indicated rejection, but the IRR and Payback methods both indicated acceptance. Explain why this conflicting situation might occur and what conclusions the analyst should accept, indicating the shortcomings and the advantages of each method.  […]

issues identified. A major consideration for Genesis is assessing those short-term and long-term economic factors, which will greatly enhance the company’s ability to successfully transition to a viable international business. Grasping and correctly prioritizing these economic factors, supply and demand, interest rates, inflation, unemployment, and exchange rates are pivotal, thereby requiring expert guidance. Therefore, their first major decision was to hire a respected strategy-consulting firm, […]

William and Jennifer Mendoza, each age 39, married June 12, 2011. William and Jennifer file a joint return for 2012. William’s social security number is 111-11-1111 and Jennifer’s social security number is 222-22-2222. They live at 12345 Alabama Street, Redlands, CA 92373. William was divorced from Nataie Mendoza in March 201. Under the divorce agreement William is to pay Natalie $800 per month for the […]

Assignment 2: Thomson One – Business School Edition – Walt Disney Prospectus Students are to go to the Thomson One site and find the prospectus filed on December 19, 2008, by Walt Disney Company (ticker symbol, DIS). This prospectus can be accessed under the filings table and look for PROSP under filling type. Read the prospectus in preparation for completing this assignment. You are to […]

You are required to analyze, evaluate and compare the chosen two firms. The analysis and evaluation should include the measures of EVA, MVA, DuPont equation, and cash flow considerations. Your paper must include a comparison (“Benchmarking”) between the performance of your chosen domestic and foreign companies within an industry framework.You are also required to cite two sources from business literature supporting your kind of Benchmarking.Your […]

Using the Northcentral University Library to conduct preliminary research, locate a minimum of two (2) articles to help identify the differences between the two types of HR functions identified: generalist and specialist. In a paper, indicate whether one type of HR specialty is viewed as superior. Do the authors of the articles you located take a position and seem to support one function over the […]

Present and Future Values, and Expected Returns We examined two important topics in finance this week: (a) present and future values and (b) security valuation. Critically reflect on the importance of present and future values.  What factors must be considered when calculating present and future values? What other qualitative factors play into present and future value decisions? Perhaps you have opportunities in your professional life […]

Imagine that you are a financial manager researching investments for your client. Use the Strayer Learning Resource Center to research the stock of any U.S. publicly traded company that you may consider as an investment opportunity for your client. Your investment should align with your client’s investment goals. (Note: Please ensure that you are able to find enough information about this company in order to complete […]

For the final assignment of this course, you will write a research paper on change in a human resource development (HRD) organization that you work for, or would like to work for.  Within your research paper, explain how the following tasks can be accomplished at your chosen organization using competency or case-based decision making training methods:   1. improve productivity (efficiency and effectiveness), 2. improve employee […]