Overarching cultural norms have an impact on how consumers perceive and use product brands, and having a good understanding of various subcultures or microcultures enables marketers to conduct more effective targeting. Vans is a company that focuses on building longterm relationships with consumers through strategic advertising and marketing activities. Vans knows the consumer behavior and culture of their target market well and uses this knowledge […]

Since ancient times, new knowledge and new inventions have periodically remade human societies. Today, however, knowledge is assuming greater importance than ever before. Now more essential to the wealth of nations than either capital or labor, Peter Drucker argues here, it has already created a “postcapitalist” society and promises further transformations on a global scale. How do interest rates and raising capital like bonds help […]

This week, the business development manager for International Logistics Services (your project management case study) has returned from a meeting with Walmart. Walmart and Proctor & Gamble successfully pioneered the use of vendor managed inventory (VMI), which is cited in the article, New Models for a Single-Manufacturer Multi-Retailer Supply Chain Under Vendor Managed Inventory Program (Links to an external site.). The VMI concept enables the vendor […]

You work for a large financial investment firm whose clients are medium to large size corporations worldwide. A company from [insert country here] is interested in partnering with your firm and has invited your CEO and several executives to visit their offices for several days of meeting and deliberation. The executives have asked you and your team to put together a report concerning typical business […]

Write a 2 – 5 page essay explaining the facts of the case and how the court ruled. What did Chief Justice Hecht say about the court’s reasoning in his majority opinion? What is a concurring opinion, and what did Justice Guzman say in hers? Note the unusual step taken by Justice Guzman in urging the Texas Legislature to take a look at the workers’ […]

A friend of yours, employed as a Tier 2 field service representative for a telephony corporation, wants your help as a financial specialist to determine the financial consequences associated with investing in education. One alternative is to enroll in an MBA-program and the other alternative is to attain a certification in network design. Your friend has provided you the following information:General• The current salary of […]

Beltway Shoe Company sells luxury leather shoes in the United States. The company monitors its shoe sales by collecting randomly chosen data from store locations throughout the country. They record original price, sale price, and number of days it takes to sell each unit. Each pair of shoes is classified as “Eastern Region” if it is sold in the Eastern part of the United States, […]

Congratulations!  You have just been appointed Chief Financial Officer for Hill Country Snack Foods Company and report to Howard Keener, the firm’s CEO.  As a first task, Keener has asked you to evaluate the performance of the firm and to make a recommendation about what the firm should do with its large cash balance and whether the firm should increase its leverage by taking on […]

Directions: Answer the following questions on a separate document. Explain how you reached the answer or show your work if a mathematical calculation is needed, or both. Submit your assignment using the assignment link in the course shell. This homework assignment is worth 100 points.  Use the following information for Questions 1 and 2: Boehm Corporation has had stable earnings growth of 8% a year […]

If you were unable to attend any of the Town Halls during weeks 1-4, you may earn up to 25 bonus points by completing this assignment.  View any one of the Town Halls. Then complete the following:  1. In which week was the town hall held and who was the presenting instructor? 5 pt  2. Identify one economic thinker and explain what that thinker said […]