The case of Enron is a fascinating one. United States is a country where auditing and accounting principles are so strong. How can something take place on such a high level in the United States? The Enron case demonstrates the need to reform the accounting and corporate governance practices in the United States. Moreover, the Enron case made government officials to pay close attention to […]

Upon applying utilitarianism theory to Tom’s current situation, Tom would maximize the greatest good and increase the happiness of more people and parties by exaggerating his work experience. The first party that would benefit from this is his parents. As was said In the case study (2014), Tom’s mother had lost her Job a few years ago and has remained unemployed since. Tom’s father has […]

This case study comes from the second edition of Business Strategy: an introduction published in 2001. It is very readable and interesting, providing students with insights into how two entrepreneurs who set up an ice cream shop in a renovated petrol station became the names behind one of the most well-known ice cream brands around the globe. Students will find out how Ben and Jerry […]

Converse Case Study Creating a marketing strategy isn’t always about taking a hands-on approach and facilitating how consumers should think of a certain brand. Converse All Stars took an alternative route, a “stand-back approach” giving its customers control over marketing its shoe brand. As a result, Converse delivered a customer-brand relationship where the needs, wants and demands of its customers were met by a pair […]

Coca Cola a Vending Machine Case Study Problem Statement: Coca Cola Co. , the world’s largest beverage company is facing a public relation nightmare which can ultimately put their brand image at stake. Their Chairman and CEO, Ivan Ivester, abruptly announced the introduction of interactive vending technology which will lower the price of coke during off-peak buying time and increase the price during very hot […]

Great Hanshin / Kobe earthquake In the early of January 17th in 1995 at 5:46pm, while many were still sleeping peacefully, the destructive Great Hanshin earthquake, which measured 7. 2 on the Richter scale, struck the Japanese city of Kobe. Kobe has a population of 1. 5 million people and is a major port for importing and exporting goods for Japan, situated south of the […]

Donald Trump was born on the 14th of June 1946 to Fred Trump and Mary Anne MacLeod. Fred was of Germany descent while Mary was of Irish descent. Donald exhibited hyperactivity early on in life resulting in his parents’ decision to send him to the New York Military Academy (Trump ; Zimmerman 1987). He sometimes found it difficult to work with others due to immense […]

Case Study of the Indian Ocean Tsunami On December 26, 2004, the Indian Ocean earthquake, or the Sumatra-Andaman earthquake, caused a tsunami that killed 230,000 people and was recorded as the deadliest tsunami in known history. The earthquake was recorded as between 9. 1 and 9. 3 on the Richter scale, the second largest earthquake ever recorded. It was also recorded as the longest one, […]

Strategic Position In 2003, Avon was recognized as the undisputed leader in direct selling of beauty related products. In 2004, Thomson, Strickland and Gamble noted that Avon acquired about 20 percent of the outstanding shares in a couple of its China subsidiaries to additionally reinforce its grasp of the market (C-269). In the same year, the company announced its plans to enter the metro sexual […]

NeoPets is one of the Web-sites most popular to kids today with its estimated six million members spending hours there (Beck, J. C. &amp Wade, M. 2006). It was originally created and launched by Adam Powell and Donna Williams on November, 1999 but it was bought shortly after its launching, by Doug Dohring, who established the NeoPets, Inc to make the Website profitable. On June […]