The U. S. Discount Department Store Industry
Introduction The U. S. discount department store industry had reached maturity by 2004 and Kmart no longer possessed a clearly- defined position within that industry. Its primary competitors were Wal-Mart, Sears, Target, Kohl’s, and J. C. Penney, with secondary competitors in certain categories. J. C. Penney operated more than 1,000 stores in all 50 states. Un-like Sears, the company chose not to locate in large […]