What are the key components of the architecture American Express has created? The key components of the architecture American Express has created were the ability to more effectively do business utilizing new payment methods and mobile devices. This was done through technology road map, reference architecture road map and utility/capacity road map. The enterprise architecture team created road maps to understand the leadership, organizational structure […]

Business Interests vs German Pressures L/O/G/O www. themegallery. com What are the trends in mobile handset industry? Nokia is the largest mobile handset manufacturer in the world with a 40% market share. Industry enjoyed healthy margins however since 2001, industry is marked by declining prices and week margins making companies look at low-cost production options. Outsourced manufacturing of handsets Demands in the developed markets like […]

Baskin Robbins Case Study This case summarizes the marketing research to be performed for the logo redesign project of Baskin Robbins. Case Analysis Baskin-Robbins Brand Officer Ken Kimmel felt it was important to conduct this study because the frozen-food retailing industry had become more hostile to Baskin-Robbins in recent years. A few entrants such as Cold Stone Creamery and others had popularized the in-store experience. […]

How has the implementation of NAFTA affected Walmart’s success in Mexico? The North American Free Trade created in 1994 affected Wal -Mart`s success in Mexico in three specific ways. Wal-Mart had a marketing campaign where it offered “Every Day Low Prices”, but this was not quite true in Mexico because it had significant import charges on many of the products brought from the U.S. After […]

1.Grand and Toys strategy is to achieve sales of one billion Canadian dollars, maintain a strong brand to be the clear leader in the Canadian commercial segment and to operate about 85 commercially focused stores clustered in major markets. Grand & Toy also wants to achieve their marketing objectives by offering 8000 products through 90 locations and web ordering system. Performance objectives against the strategic […]

Diagnosis The presumptive diagnosis for this case study is Viral Croup or Laryngotracheobronchitis. Clinical Correlations-Etiological Agent The Human Para influenza Virus (HPIV), second to respiratory syncytial virus (RSV), is the frequent cause of infections of the upper and the lower respiratory tracts in humans (Collins, 1995). There are four kinds of HPIV’s, all of which possesses different clinical and epidemiological features. The first two kinds […]

Case Analysis Part 1 Introduction Case 7 of the textbook titled Essentials of Strategic Management looked at the video game pioneer Nintendo. The title of the case is Nintendo’s Strategy in 2009: The Ongoing Battle with Microsoft and Sony and was written by Lou Marino and Sally Sarrett. The case begins by describing how Nintendo faced serious competition from Sony and Microsoft in the video […]

Craig Barrett, appointed executive vice president in January 1990, believes that “the world changes and the centre of gravity shifts. We need to shift with it. ” . Intel recognizes the need for continually analyzing and reviewing its strategies in order to meet the changes and challenges that come from the external environments so as to meet the stakeholders’ expectations. Intel strives for business renewal […]

Case Study – Company Analysis This report will present a comprehensive analysis of the strategic position of Silverstar Holdings. The current and past financial position will be analyzed and an interpretation will be given. Portfolio Analysis Tools like the BCG Matrix, the SPACE Matrix, and the Grand Strategy Matrix will be used to study the firm’s current strategies in place, and include suggestions for future […]

Case Study of Google China             When Google decided to create a Google site to cater to the Chinese market, it not only opened its doors to a new set of individuals it also opened its does to legal, cultural and ethical challenges in business. Among the first hurdles encountered by Google occurred soon after they launched their Chinese language service to China. Operating from […]