Analysis 1.     Describe all assumptions seen in any of documents provided in the case study. a.     Kelly 1)     Given the circumstances on how he invented and developed the iScanner for one year, he assumed that he cannot make program changes to it in under than a year. 2)     He does not think that the budget proposed by Pat is conceivable. 3)     He assumed that Pat […]

The Asian Financial Crisis was a result of massive speculative attacks in the foreign exchange market on local currencies, specifically on East Asian currencies. The problem started with the devaluation of the Thai baht in 1997 which then spread to speculative attacks on other Asian currencies. This resulted in economic crises in Malaysia, Indonesia, Philippines, Korea, Singapore, China, and Hong Kong. (Kawai, 1998) The reasons […]

Movie Blog week 4 When a Man Loves a Woman Alice is married to Michael who is an airplane pilot and they have two daughters the older daughter Jess is Alice’s from a previous relationship and the younger daughter Casey is theirs together. Alice is a junior high guidance counselor and also an alcoholic. The movie goes through their life together and shows how Alice’s […]

Furthermore, in the case of Freeport Studios, though there was significant confidence in the profitability of the venture even as it failed dismally to meet expectation for the first two years of its launch, long-term projections based on its initial performance and market response foreshadowed it (p. 1) . Given the performance of the catalogue and extrapolations, the company has had significantly decreased its initial […]

Why should manufacturing companies build smart products and provide smart services? What business benefits can be gained? Provide several examples beyond those discussed in this case. a. Why should manufacturing companies build smart products and provide smart services? I believe that with the technology of today. There must be a means for all companies, large or small to invest into smart technology. If they don’t. […]

What were the key factors behind Google’s early success? Constant refinement for there search engine was one of the key factor behind Google’s success. With there PageRank algorithm, Sergey Brin and Larry Page were able minimize “spam” in there search results. This was achievable by counting inbound links to weight the relevance of the page, while other search engines was counting key words. Google’s statement […]

This research paper was conducted by doing qualitative and quantitative research methods to create a case study on Starbucks. Most of the paper used a more inductive interpretive approach while especially the chapter about the coffee industries used a quantitative positivistic approach. The intention was to find out why Starbucks was unsuccessful in Australia by looking into the theoretical background of expansion strategies Starbucks´ business […]

This case involves a 16 year old male and subsequently four of his younger siblings. In elementary school, the client earned “A” and “B” grades. However, this did not continue in high school. Additionally, the once active boy began to isolate. He stopped playing basketball and spent more time in the counselor’s office just to avoid the other children as they often made fun of […]

INTRODUCTION TO MARKETING (BHO1171) – Sem 2, 2012 Individual Case Study (15%) Due Date: Week 7 (29/8/2012, Wednesday 5pm) Students will be evaluated on how well they analyze the case study by applying the right theories and concepts. The case topic is “Chocolate consumers feel guilty for the wrong reasons”. At the end of the case study, there are a number of questions in which […]

Jelly Belly, Case Study Jorge Nolasco and Jason Ilarraza Operations and Supply Chain Management Naval Postgraduate School February 28, 2013 This Case study is based on Jelly Belly and the actions taken by the founder, to grow the Company, and loose the company to Goelitz Inc. The focus of the case study will address Jelly Belly’s strategy and sustainability, strategy and capacity management, and sales […]