Introduction Honesty is one of the basic principles for ethical business conduct. Gaining the trust of customers and investors is paramount in ensuring continued long term success and profits. For over ten years, Bernard Madoff created and grew one of the world’s largest Ponzi schemes known to date. He gained the trust of wealthy friends and prominent charity organizations, served on the chair of NASDAQ, […]

Business planning Case study This case study has three separate sections to it. The case material is given below, and then there is: • A worksheet based on the case study (including the development of a full business plan) • An interactive quiz Taktical. com Frank Drake is a software engineer with a major multinational firm and a highly experienced programmer. He is also a […]

Mini Case 2: Strategy and Serendipity: A Billion – Dollar Bonanza Key Issue / Problem – Serendipity on how two modern drugs were discovered. – Realising a strategy turnout from a serendipity. Analysis – Researcher develop a new drug for the heart disease, as the drug were a cure for MED, the manager in Pfizer strategise this and make a this unintended results to into […]

Task 1 The idea of my business is the opening of a Coffee shop. The organization of the Coffee shop is a profitable and promising business. Coffee shop – is a place for meeting friends, for diverse conversations and romantic dates, so more and more people are willing to pay for this service. I believe that any idea has the right to life and will […]

Chapter 2 Case Study Summary 1: 21-year old woman that has had type 1 diabetes for the past 8 years, was brought to the hospital in a coma. She was prescribed to take 92 units of insulin a day to maintain her sugar levels within normal limits and prevent excess sugar in her urine. Upon admission she was hypontensive, tachycardic and hyperventilating. Her labs show […]

Nike is one of the renowned sports brands in the world. In 2010, Nike introduced their “Nike writes the future” commercial campaign. This was aired for the Soccer world cup 2010. Even though Adidas was the sole sponsor for this event, Nike introduced this 3-minute advertisement as a rival company. Nike soccer build their brand not only through their advertisements but also with public relations, […]

1. Who are the main players (name and position)? William D Harvey, Chairman and CEO of Alliant Energy Jamie Toledo, head of supplier diversity program- Alliant Energy 2. In what business or businesses and industry or industries is the company operating? Energy/Utility- Alliance provides electricity and natural gas service 3. What are the issues and problems facing the company? That diversity within the workforce and […]

WEEK 7 :Operating and Information System: Case Study on AirAsia AirAsia creates values through the following vision is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. Beside that, the AirAsia also creates the mission is to be the best company to work for whereby employees are treated as […]

This paper will present the Talisman decision in penetrating the Iraq oil and gas market, which will highlight the Talisman Energy restructuring portfolio diligence for the purpose of maximizing profits and reducing losses that are likely to occur in near future in daily operation of the business entity. The paper will start will a problem statement that explains the administrational, marketing and management leakages, present […]

The story of George Stein exposes the dynamics that drive the night shift at Eastern Dairy’s milkshake factory. George was excited to join the dairy’s unionized workforce because its contributions-to-inducements balance was so favorable. As soon as he crossed the functional boundary into the organization, more specific features of George’s work group became apparent. First, there was no manager to speak of supervising the night […]