Celebrity Status “Everything I do need a news crew’s presence” – kanye west. Think back to the early years and recall the one role model that was looked up to the most go ahead might have to go back as far as childhood. Ok got that amazing individual in mind? Now is that somebody a person who had a lifestyle in luxury, fascinates the media […]

How the celebrity endorsement advertisement influence consumers in a negative way Professional research and Evaluation Student name: Jiang WeiWei Student number: 3363314 April, 2013 Abstract The goal of this research is to grasp consumers’ negative reaction of celebrity endorsement advertisement (including the reaction of over celebrity endorsement ads, celebrity’s over-endorsement and celebrity’s negative performance). The aim of this study is trying to find out how […]

Elvis Presley was only one of the big names of the 1950s, though probably one of the most recognizable. In the ‘50s television was gaining popularity and sitting down to watch T. V. was a family bonding experience. Celebrities were put on a very high pedestal, even more so than today’s celebrities. People like James Dean, Marilyn Monroe, and John Wayne were treated like royalty. […]

The world through the eyes of some can be looked at as a mirror. From birth we are beings that are constantly watching. Babies and kids watch everything that is put in front of them; parents, siblings, television, and other kids that are around. This is especially true when it comes to celebrities. Every day in the modern world we as a society are exposed […]

This research report is presented subject to the condition that it shall not, by way of trade sold, and circulated without the author (s) prior consent in any form, binding or cover other then that in which it is printed until unless it is done for educational purpose s purpose. The author (s) asserts the moral right. Printed in January 2009 ZAHEER AHMED KHAN – […]