Coca Cola India’s Thirst for the Rural Market Coca Cola India’s Thirst for the Rural Market: ‘Thanda’ Goes Rural In early 2002, Coca-Cola India (CCI) (Refer Exhibit I for information about CCI) launched a new advertisement campaign featuring leading bollywood actor – Aamir Khan. The advertisement with the tag line – ‘Thanda Matlab Coca-Cola’ was targeted at rural and semi-urban consumers. According to company sources, […]

Coca Cola organizational structure Coca Cola Company is the largest beverage company in the world. It’s the largest manufacturer, distributor and market of non-alcoholic beverage around the world as well as among the largest cooperation in the United States. The company is well known for its main product, Coca Cola, which was invented by pharmacist John Pemberton in 1886. The organizational structure of Coca Cola […]

As mentioned before, Coca-Cola will have to deal extensively with government agencies in making Vitango a success in Botswana. However, as has also been mentioned, the government in Botswana is unlikely to be very receptive to any reasoning from the management of Coca-Cola who are after all out to maximize shareholder wealth. Therefore, the company will have to deal with the government through an intermediary […]

Strengths 1. The best global brand in the world in terms of value. According to Interbrand, The Coca Cola Company is the most valued ($77,839 billion) brand in the world. 2. World’s largest market share in beverage. Coca Cola holds the largest beverage market share in the world (about 40%). 3. Strong marketing and advertising. Coca Cola’ advertising expenses accounted for more than $3 billion […]

Cultural Impact on Business: A Case Study on Coca Cola’s Cultural Issues in India admin August 20, 2012 Blog No comments Socio Cultural barriers faced by coca cola in India Coca – cola, the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in the […]

Coca-Cola Re-Invented Coca-Cola is one of the world’s biggest and most well-known beverage brands. During its heydays when the company was led by CEO Goizueta, Coca-Cola’s stock was on a steady rise. As late as the 1990s, Coca-Cola Co. was one of the most respected companies in America, a master of brand-building and management in the dawning global era (Carvens & Piercy, 2009). Over the […]

Running head: STRATEGIC PLAN Strategic Plan Sarah Cook University of Phoenix Strategic Plan Coca-Cola owns four of the world’s top five nonalcoholic sparkling beverage brands (The Coca-Cola Company, 2008b). A large company like Coca-Cola can only find success like this through careful planning and strategic management. In preparation for a future of continued success, Coca-Cola periodically needs to reassess its strategic plan. This entails a […]

History The first company that conducted its operation in the soft drink industry was Coca-Cola. They brought a new revolution in the history of the world. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Coca-Cola invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name ‘Coca-Cola’ was suggested by […]

The Coca-Cola Company (KO) is the world’s largest beverage company, and it owns or licenses more than 500 nonalcoholic beverage brands. The company owns four of the world’s top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. The prototype Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in Columbus, Georgia, by John Pemberton, originally as a coca […]

1 I. Introduction “Coca-Cola and Shasta. ” These two products are in the same industry and both were invented around the same time. Nonetheless, a very different perception comes to consumers? mind when they hear these two words. In the 21st cent ury, Coca-Cola is considered one of the most valuable brands in the world, whereas Shasta is mostly known in United States, particularly in […]