Monster Inc. is a leader in the recruitment market. With the development of Internet, it has increased its target market trying to reach diverse target audience. The `new marketing landscape’ has transformed greatly operations and the way it does its marketing. Traditionally, Monster Inc used newspaper advertisements and recruitment agencies as the main form of doing business. For Monster Inc, the Internet provides greatly increased […]

Sun Beam Company is a company that majorly dealt with computer hard wares such as mices, keyboards power supply and fans and other computing solutions. In September 2002, the then former chief executive of Sun Beam Company, Mr. Dunlap, who was nicknamed Chainsaw Al, was fined $500000 and was expelled from serving in any capacity in public cooperation (New York times). He accepted the allegations […]

The Harvard Management Company (2001) Case You will design an excel spreadsheet that allows you to answer the following questions: i) Given figures in Exhibits 4 and 11 what is the expected return and volatility of the policy portfolio? ii) Find an efficient portfolio having the same expected return as the policy portfolio but lower volatility. iii) Find an efficient portfolio having the same volatility […]

Kohler Co. was founded in 1883, by John Michael Kohler, in Sheboygan, Wisconsin. One of the oldest and largest privately held firms in the US, Kohler Co., in 1998, employed 17,500 employees and reached over $2 billion in sales. Its business portfolio ranged from its well-known plumbing fixtures to small engines and generators; and recently diversifying into furniture and luxury resorts. Known for its ability […]

There have been numerous personas that should be discussed when it comes to the topic of running a company such as the difference of culture, decision making, and motivate the whole company into shape. Improving a company’s efficiency has always been one of the most discussed topics by executives and ones that were responsible for running the company. To run a company, it is the […]

In 1978 the Tucker Company underwent an extensive reorganization that divided the company into three major divisions. These new divisions represented Tucker’s three principal product lines. Mr. Harnett, Tucker’s president, explained the basis for the new organization in a memo to the board of directors as follows: The diversity of our products requires that we reorganize along our major product lines. Toward this end I […]

Problem Statement: There are two alternative plans in order to introduce customized shirt manufacturing in the factory. In the first plan, we are looking at the option where existing line is used with addition one new machine. In the second plan we will look at the option of introducing a new line dedicated to manufacturing the customized shirts with resources drawn from main line. The […]

You are a manager at Winsome Manufacturing Company, a company that produces plastic storage containers and sells them to the home consumer through home sales events. At the company’s quarterly meeting, the head of marketing described a new product to be introduced in the first quarter of the next fiscal year, approximately nine months from now. The product will be a room-sized plastic storage unit […]

Abstract Bunzl plc (LON: BNZL) is a specialist distribution and outsourcing company, ranked 93 in the FTSE 100 ranking (as at 6th September 2011), with market capitalisation of ?2.5 billion. The company reported a strong financial results in its 2011 half yearly financial report, with growth in revenue, operating profit and profit before tax, when its nearest competitor Amcor reported a decline. This report aims […]

The significance of the SWOT analysis undertaken above is to use the existing business strengths to exploit opportunities, to create new opportunities, to counteract threats and repair any weaknesses as suggested by (Robson 1997) Further strategic analysis will be undertaken by utilising product portfolio analysis; this will be achieved by using the BCG matrix. The concept of product portfolio is used here to describe the […]