I. Problem Definition J. Crew at Stonestown mall is having difficulty targeting San Francisco State students to shop at their store, even when J. Crew offers a 15% off discount to college students. J. Crew is a very successful brand that reaches out to young business professionals; however J. Crew, specifically at Stonestown mall, is having difficulty reaching out to the college students at San […]

Lululemon Athletica is a yoga-inspired retail store that produces athletic apparel that promotes healthy and active living. Established in 1998, lululemon has been able to grow as an international athletic brand, with 124 stores across Canada, the United States, and Australia. Lululemon has consistently developed unique athletic products and demonstrated innovative marketing techniques to gain market share, in the highly competitive athletic apparel industry. Dominated […]

The main aim of this paper is to provide an analysis on UAE’s Etihad Airways and suggest possible solutions to any potential or current problems; and discuss various options available to the airline. This is accomplished by providing a brief history of Etihad Airways, followed by a thorough industry and company analysis, and finally a number of suggestions are provided to improve performance of the […]

Answers to Case a. The costs expected to be in the raw materials inventory are costs of materials such as wood, iron, plastic, and/or optic fiber that have yet to be placed in production. The costs expected to be in the work in process inventory are the cost of materials placed in production plus the labor and allocated overhead utilized so far. The costs expected […]

ZAOZAO LIU MIS500 FALL 2012 Should Marty’s company embrace open-source software in its hit product? Marty Dirwey, CEO of Kalley Music Software, is facing a crucial question that whether she should open Amp Up’s source code to users and developers. Undoubtedly, the new strategy which opens source software in KMS’s hit product challenges the current highly successful strategy which prioritizes holding the intellectual property of […]

INTRODUCTION The purpose of this study is to explore the opportunities for a company looking into international expansion to grow its foods and confectioneries business overseas. Some relevant models will be used to assess the industrial analysis, country’s attractiveness, and risks. I will also look into some strategies it can use to survive after it enters into the country. Based on my analysis, I will […]

Gestures International Tobacco Company has been having problems in the organizational and management of its large number of staff among its branches which streams over a number of countries. The top leadership of this company has tried a number of management approaches in order to streamline staff management of its subsidiaries but with littler success. The situation had become worse with many head of the […]

Introduction BACKGROUND OF SHELL Shell, a global group of energy and petrochemical companies is a multinational company with worldwide recognition. Shell is best known for its service stations and for exploring and producing oil and gas on land and at sea. In truth Shell deliver a vast range of energy solutions and petrochemicals to customers, produce and sell petrochemical building blocks to industrial customers on […]

Analysis on Failed Company 1. Kodak Kodak founded in 1880 by George Eastman. Eastman Kodak, the 131-year-old film pioneer that has been struggling for years to adapt to an increasingly digital world, filed for bankruptcy protection on January 2012. (Merced, January 2012) Example: In 1996, Kodak introduces Advantix Preview film and camera system, which Kodak spent more than $500M to develop and launch. One of […]

Coca-Cola Company is known to be the world’s largest beverage manufacturer, marketer and distributor worldwide. The company which is also one of the largest companies in United States of America also deals in non-alcoholic concentrates and syrups. Incorporated in 1892, the Coca-Cola organization is best known for its main product – Coca-Cola although it currently offers almost four hundred (400) brands in well over two […]