Classic Pen Company: Developing an Abc Model
ANALYSIS Background Information: The Classic Pen Company was a low-cost producer of traditional BLUE and BLACK pens with profit margins over 20% of sales. They then introduced RED pens at a 3% premium, and a year later they introduced PURPLE pens due to the 10% premium that they could command. However, they were disappointed with the most recent year; RED and PURPLE pens were not […]