From: Pavels Kuznecovs To: Inese Eglite RBS Professor, Marketing Management Riga, 22nd of October, 2009 Case Study 4 Summary: Eastman Kodak Company – Funtime Film Question: Is Kodak doing the right thing with the decision to have line extension: Gold Plus, Royal Gold and Funtime? If we consider protection and growth of Kodak’s total market share to be the key objective then the introduction of […]

Efes actually started operation in 1969 and it had undergone through many growth and expansions from that time until this time. For the purpose of this paper, its history is focused on events that happened during 2000s although there also other big and significant developments during 1990s (Anadolu Efes, 2009). The company has undergone some many changes during 2000s. In 2000, The Efes Beverage Group […]

Most protein bars have an image on their wrapper. Gatorade, PowerBar and Nature Valley show the food itself, often coated in chocolate. Clif Bar shows a rock climber. But Exo’s packaging is minimalist, with no image. That’s because its founders feared drawing too much attention to its special ingredient: crickets. It’s not as if Exo hides anything — “cricket powder” is on the package, though in […]

The No. 3 of Arts building Zhejiang University City College 51 Huzhou Road 1 December 2011 Professor Min He Teacher of Consumer Behavior 51 Huzhou Road Dear Professor He Attached is the report you requested on 1 December analyzing the marketing situation of XIANGFEI vinegar in HENGSHUN Company. The report mainly includes market analysis, market strategy, SWOT analysis and recommendations of XIANGFEI Vinegar in HENGSHUN […]

The Company Nanning Optical Group was chosen because it is a Singapore company with a humble beginning. Today, Nanning Optical Group has more than 20 optical retail outlets across Singapore, Malaysia and China. This is due to the persistent pursuing in service excellence, quality, branding and innovation. The results of the company perseverance are recognized both local and overseas, and has won several prestige design […]

There are two ways for your company to make more money. First, you could increase your sales and revenue. Second, you could reduce your expenses. Increasing sales requires a lot of planning, strategy and moving pieces to fall in line, but reducing your company’s expenses is something you can do very easily – all it takes is a little bit of time. Here are eight ways to […]

BOROUGE is a petrochemical company founded in 1998 that produces polyolefin which started its production in the year 2001. It is a joint venture between Abu Dhabi national company by 60% and Austria BOREALIS by 40%. The Production Company is based in Abu Dhabi while its marketing company is located at Singapore. The plant is located at Ruwais city that has a production capacity of […]

1. 0 Introduction This is a study about the worldwide expansion activity of a firm in Asian region. The basic motive or aim of this study is to gain extra knowledge on international business management throughout the interview with the decision maker of that particular internationalized firm. Basically, all basic information obtained is generally come from the interviewee. Nevertheless, we had some help from the […]