The study of consumer base helps organizations to improve their marketing policies. The consumer buying behavior is one of the important element retailers must know to influence their purchases. While attending Franchise India 2016 conference at Pragati Maidan, we met retailers who shared their take on understanding consumer base for sustaining in the market and growing their brand. Here are few excerpts from the conference: […]

Abstract This paper discusses how airline companies engage with their consumers. It discusses the modes of consumer engagement and the process of engagement. Most companies use integrated marketing approach to engage consumers because of the diversity of needs in the market. It also outlines the various theories of decision-making as applied in the airline industry. The aim is to establish how different consumers make their […]

TITLE: HOW DOES SUSHI KING INFLUENCE THE EATING HABITS OF CONSUMER BY PROVIDING HEALTHY EATING? BACKGROUND: Sushi Kin Sdn. Bhd. pioneers a new age of Japanese cuisine in Malaysia in 1995 which has quickly gained its popularity among the customers both locally and internationally. To date, there are more than 60 outlets in the nation which happens to be the largest chain of food restaurants […]

Bibliography Executive Summary Global Consumer Products Company, a well-established company decided to launch a new product range. That is Baby Soap ranges. Suddenly they identified a need of a Brand Manager for this product ranges. And decided to recruit a person externally. Since this was not pre-planned and the company is in a hurry to introduce their new product to the market, the recruitment and […]

Neuromarketing helps many companies and academics to understand how the neurons in our brains behave in such a way that stimulates and influences our desire to consume products from a particular brand. The purpose of my research was to find out what influences my buying decisions referencing the book Buy-ology by Martin Lindstrom, which talks a about a Neuromarketing study that used 2,000 volunteers from […]

One could argue that in order for marketing strategies to be successful, an organization needs to be well informed on consumer behavior. Organizations must first have a clear understanding of what the term consumer behavior means and how it is related to marketing. Information provided by studying or researching consumer behavior can give insight on the 4 P’s, which consist of product, price, promotion and […]

QUESTION 3:Choose one of the theoretical approhes considered during the module, apply it to a particular issue or text and discuss how useful that approach is in analyzing, evaluating or questioning your chosen topic. Ethical Consumer and Fair Trade Introduction: Social responsibility and marketing ethics are natively controversial , continues research in this area represents conflicts and challenges addressed to marketers in respect to socially […]

First of all we are committed to providing the latest, safest, most purposeful, learning toys. Our first responsibility is to all of children and we take that responsibility very seriously. I’d like you to be aware that one of our most popular products, has recently been clustered with the field of magnetic toys that pose a risk to children. A full understanding of the quality […]

Nowadays marketing is linked with pejorative definition, for many critics it is related with an hedonistic lifestyle. Hedonism is a philosophy an ethical system that evaluates the pursuit of pleasure as the highest good. In this article hedonism and marketing are related with materialism which can be defined as the pursuit of gathering as many material goods as possible in order to achieve happiness. This […]

Consumer Buying Behaviour Introduction: Consumer buying behavior is the study of human responses to products or services and the marketing of products/services. The study of consumer behavior focuses on how individuals make their decisions to spend their available resources (time, money, effort) on consumption related itemsor consumption related aspects (What they buy? When they buy? How they buy? ). It also study of individuals, or […]