Abstract This report presents a business and marketing analysis of McDonald’s Corporation, one of the biggest brands in the fast food industry. This report highlights the main business activities of the organisation, as well as provides an overview of the fast food retail industry and McDonald’s the competitive environment of McDonald’s. The market entry strategy of McDonald’s and a critical analysis of its marketing mix […]

Altria Group is the mother company of Phillip Morris international (altria, 2007), company known for its dominance in the world of tobacco production. Altria, which means “tobacco” (Offen, 2006), became the official company name of Phillip Morris Companies since 2003. Today, this company is considered to be the largest tobacco firm in the world market. The company not only caters on the production of tobacco […]

Chesapeake Energy Corporation (NYSE: CHK), headquartered in Oklahoma City, Oklahoma, “owns 1.1 trillion cubic feet equivalent (tcfe) of proved oil and gas reserves, one of the largest inventories of onshore U.S. natural gas” {Chesapeake Annual Report, 1998, p. 1}. Recently, Chesapeake finished the transformation from an aggressive exploration company focused on developing short-reserve life, to a lower-risk, longer reserve life natural gas producer. Chesapeake”s operations […]

The more properties the company holds, the more financial income would flow-in to the business because the products or activities that the guests seek are found within these properties. These components that the corporation invested into are the major variables that are essential to satisfy the clients needs. The Carnival Corporation could offer various forms of entertainment in their cruise like music, dancing, nightclubs, selection […]

Outer Space Corporation can be designed in such away that that it will incorporate a number of share holders and stake holders in the company. The main stockholders of the corporation are the owners of the corporation since they manage all the operations of the corporation and they are the main shareholders in that corporation since they are the owners of the corporation. Investors in […]

Jollibee Foods Corporation Company Background Tony Tan Cacktiong founder of Jollibee Foods Corporation tells a story about the success story of his company. There are many other stories about Tan and Jollibee that many people didn’t know about, and that would have remained unknown, If Tan hadn’t bested successful entrepreneurs from 30 other countries to win the “World entrepreneur of the year” Award in Montecarlo, […]

Change in the operating environment can force a company to change its strategies in order to remain competitive and achieve its objective as well. The adoption of new strategies should, however be done carefully so as to fit into the new organizational design necessitated by the change in strategy. The change of strategies should also be done in a way such that a strategic fit […]

Corporation, partnership, or sole proprietorship? Now that you have decided to start your own business, you will have to determine what business structure or form of organization suits your needs. The structure of your business will depend on whether you want to run your business yourself or with a partner or associates. There are four types of business structures: sole proprietorships, partnerships, corporations and cooperatives. On […]

Costco Wholesale Corporation, which was established in 1983 as a single store in Seattle, became the biggest membership warehouse club chain the world, employing the so-called “less-is-more” concept. With such concept, Costco Wholesale Corporation also looks upon themselves as the membership warehouse club that has the capability to sell top-quality food, hardlines, softlines, and other goods usually in a large number or bulk quantity at […]

Corporate Social Responsibility has been defined as the duty of the organization to respect individuals’ rights and promote human welfare in its operations (Manakkalathil and Rudolf, 1995; Oppewal et al., 2006). Businesses not only have the economic responsibility of being profitable and the legal responsibility to follow the laws or ground rules that guide their ability to achieve their economic requirements, but they also have […]