Nike Inc. Prepared by: Chuck Viasi MBA 330 – Innovation and Technology Management August 11, 2012 ————————————————- Executive Summary Nike, Inc. is a globally-recognized athletic sports apparel company with strong brand loyalty. The foundations of Nike’s success today were established by its Co-Founders Phil Knight and Bill Bowerman in 1972. As an athlete and a coach, their relentless pursuit of improved athletic performance instilled a […]

Nike Nike Inc.’s business objective is to bring innovative products that speak of quality to athletes everywhere while maximizing value for its shareholders, according to the company’s filing with the U.S. Securities and Exchange Commission.  To achieve both ends, the company focuses on three areas to obtain its financial objectives.  These key areas are: Delivering superior products to consumers Maintaining operational excellence by lowering product costs; […]

Nike and Adidas Both Nike and Adidas are sportswear companies that goods throughout many parts of the world are very popular and have been the top two leading sport companies in the sport industry; as a result, people have to compare and contrast which product proper for them. The aim of this essay is to compare and contrast these two companies in terms of company’s […]

“Greeks say when we go to battle and win,we say it is NIKE” INTRODUCTION TO NIKE • Est. in 1960 in Oregon • Phil knight and Bowerman- founder • Started small and now has covered U. S and international markets • Nike is now one of the biggest mfd. Of the world BACKGROUND • Most of the factories are located in Asia including Indonesia,China,Taiwan,India Thailand,Veitnam,Pakistan […]

I have been asked by “Nike” to generate a report which includes a full market analysis and a set of strategic recommendations to help secure their short, medium and long term future. Nike itself is a huge organisation and has various sectors within its organisation. In the report I am going to focus on the UK footwear market sector. In this report I will firstly […]

This paper looks at two global brand names that have teamed up to make a new product for sports consumers. These are Nike and Apple. Nike is well known corporate brand associated with manufacture of Nike shoes while Apple is known for the manufacture of small and durable computer gadgets used in the music industry, the iTunes music store. Due to growing trend of consumers […]

Executive Summary Overview Nike is the market leader in athletic shoes in the United States. The Oregon based company has always utilized offshore facilities in low-income countries to produce at minimal costs followed by importation into predominantly the US for sales. Nike is quick to divest from emerging markets as costs rise and has recently signed short term production contracts with a long term strategy […]

Kim Ford, the portfolio manager, outstanding performance of the fund. In order to evaluate Nikkei as a viable choice, Kim has to calculate the cost of capital for the company and make sure assumptions are a direct function from the estimates. The cost of capital calculation or WAC helps to see if an investment is worthwhile to undertake. However, the assumptions made to calculate WAC, […]

Nike Creative Brief Key Fact:Nike is brand name that is well respected and has a long-standing history. The brand name Nike is almost synonymous with the word “sport” or the term “athlete. ” Problem Communications Must Overcome:Nike is the leader in Textile – Footwear and Apparel, despite this Nike is still seen by some as unethical because of their labor practices overseas. Communications Objective:Nike hopes […]

Is Nike Worth the Buy? Thomas Senyard Issue It has been a week since Nike’s analyst meeting in which management unveiled a plan to revitalize the company. Kimi Ford wonders, is Nike a good buy for her mutual fund? Background Nike’s recent market share has been declining. The new strategy that management introduced plans to develop a better mid-priced shoe, to push their apparel line […]