Abstract: Customer relationship management systems are used in the contemporary business environment to facilitate relationship marketing and other practices, which help firms enhance relationships between themselves, their customers, suppliers, employees, and other partners in their business processes. CRM systems provide all parties with vital information which helps make operations more efficient and enhances profitability. However, CRM systems also have drawbacks. This paper discusses the advantages […]

CRM Is the abbreviation for customer relationship management. It entails all aspects of interaction that a company has with its customer, whether It is sales or service- related. While the prosecutorial relationship management is most commonly used to describe a business-customer relationship, CRM systems are used in the same way to manage business contacts, clients, contract wins and sales leads. CRM is often thought of […]

Chapter7 ANSWERS TO DISCUSSION QUESTIONS 1. How is e-business “redefining old business models, with the aid of technology, to maximize customer value? e-business is more than just buying and selling of products and services through the means of digital media. Whereas e-commerce concentrates on buying and selling, e-business encompasses e-commerce and a whole lot more. For example, e-business includes both front – and back-office applications […]

The global financial crisis has had a huge impact on the international banking industry including financial institutions in Bahrain. Economic recession has influenced the quality of operations and productivity of banking institutions, which prompted the need to look for various means to resolve the situation. Since the finance industry, like any other service-oriented industry, primarily relies on its customers or end users for the continuity […]

Reading: Microeconomics of Customer Relationships ? Reading: Microeconomics of Customer Relationships The follow is a critique and review of the reading of Microeconomic of Customer Relationships by Fred Reichheld. I will review the article and evaluate Mr. Reachheld. I will also apply economic theories into why and how I came to my conclusions. Overview on the Reading Microeconomic of Customer Relationships by Fred Reichheld is […]

Running Head: PROBLEM SOLUTION: CLASSIC AIRLINES Problem Solution: Classic Airlines Cecily Cornish University of Phoenix MBA 570/Sustainable Customer Relationships December 8, 2008 Instructor Sandra Payne, MBA Problem Solution: Classic Airlines Classic Airlines (CA) is the world’s fifth largest airlines that must balance its marketing program while coping with a mandated across-the board cost reduction by the board of directors. This calls for a of 15% […]

Essentials of MIS Additional Cases 1 BUSINESS PROBLEM-SOLVING CASE JetBlue Hits Turbulence In February 2000, JetBlue started flying daily to Fort Lauderdale, Florida and Buffalo, New York, promising top-notch customer service at budget prices. The airline featured new Airbus A320 planes with leather seats, each equipped with a personal TV screen, and average one-way fares of only $99 per passenger. JetBlue was able to provide […]

Customer Relationship Management is a way of creating and evolving your organization in the market place and at the same time in the mind of each individual customer. Customer expectations such as product quality, service responsiveness, price stability and the overall sales process experience are vital for a business to stay relevant and successful on a long-term basis. Amidst the amount of research on brand […]

There are several difference between the CRM and traditional marketing. In traditional marketing, it is more company oriented. It focuses on the traditional ups, I. E. Price, place, product, promotion. However, CRM Is customer oriented. The focus will be changed from ups to ACS, I. E. Cost to customers, convenience, customer needs and wants, communication respectively. Apart from the different orientation, since CRM emphases on […]

Despite the numerous benefits which both retail networks offer to their consumers, and given the set of slight inconsistencies which are not readily visible in the structure of Marks & Spencer’s and Bhs’s services, it is more than important to review the principles on which both companies ground their system of customer relationships, and the attitudes and perceptions customers display towards their products. To start […]