CRM (customer relationship management) Is an Information Industry term for methodologies, software, and usually Internet capabilities that help n enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships In sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans […]

Customer relationship is not a new concept; companies have been interacting and dealing with customers since the inception of trade. Earlier more focus and attention was on product and services instead of customer centric. With increase in competition because of globalization and usage of internet changed the picture of business. Customers have variety to choose from, more knowledge about the companies and products surely has […]

G. PULLAIAH COLLEGE OF ENGINEERING & TECHNOLOGY, KURNOOL MASTER OF BUSINESS ADMINISTRATION 2012-2013 SYNOPSIS REPORT On A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO M. S. A. MOTORS, KURNOOL Submitted by C. VENKATA NAGA SINDOOR Roll no: 11AT1E0052 Under the guidance of K. NAGAIAH, MBA Assistant Professor. INDEX| 1. | Introduction| | 2. | Objectives of the Study| | 3. | Need for the […]

Customer relationship with McDonald has been more friendly. The have responded to their interests and have strived to bring the products to the customers. Complaints such as unhealthy food compositions has seen McDonald changing their products or creating new one that have low fats or sugar and nutritious. Most of the product currently have label indicating the nutritional levels. They have began to use organic […]

A Strategic Framework for Customer Relationship Management Introduction: This article explores the plethora of literature available on CRM and relationship marketing and emphasizes the need for a single, process-based framework that helps in making a comprehensive CRM strategy followed by its successful implementation. The objective is to highlight CRM’s role in enhancing customer value and, in turn the shareholder value. Various CRM and marketing experts, […]

1. Discuss briefly the factors that drove Harrah’s customer relationship strategy. 2. Discuss briefly the integration between Harrah’s patron database and the marketing workbench. 3. Discuss briefly whether Harrah’s business and IT strategies were aligned, and what factors contributed to or detracted from achieving alignment. 4. Does Harrah’s have a sustainable competitive advantage? Can other companies duplicate what Harrah’s has done? 5. What are the […]

Customer Relationship Management “Customer relationship management is a comprehensive strategy and process of acquiring, retaining and partnering with selective customers to create superior value for the company and customers”. Importance of CRM * Identifying customer needs. * Identifying untapped business potential. * Identify strong & weak points of suppliers. * Benchmarking to achieve global excellence. * Help in rediscovering the customers and understanding them * […]

 The growth of the economy is dependent on the strength of the banking sector. Banks have the mandate of mobilizing resources in terms of savings and lending out for the purpose of investment. In Bahrain, there are numerous banks that offer these services. Due to the global recession, the banking sector requires a lot of innovations to keep it afloat. One of the innovations that […]

It is understood that the corporate world is flooded with lots of marketing acronyms and terminology that states what seems the obvious goal of a company: that is to be profitable. Yet, in this drive of the organization to make profits for itself, the business of marketing ones product is seen as a mere tool for the company to get what wants in the expense […]