Whether you’re selling a product or service, your website is an important revenue-driving tool for your business. Design it with conversion in mind using ideas from this event, the final in the Biz Tech Webinar Series organized by Entrepreneur and Comcast Business. and learn how to optimize your website to increase sales, use neuroscience principles to drive actions by visitors, and provide a better web […]

All of the mentioned leaders in the hospitality industry have well-established loyalty programs created to reward their customers. In most cases, it appears much more profitable for the customer to use the services of just one hotel because he gets large discounts by being a loyal customer. By launching efficient reward programs, hotels are likely to build a very successful relationship with their customers. For […]

Godard Appliances has diverse product portfolio of Refrigerators, washing machine, Air conditioners and Microwave ovens. But, gradually it lost 50% of its market share when liberalizing opened the Indian markets to foreign players like LEG, Samsung and Panasonic. The earlier complacent Godard is now focusing to regain its past glory and is paving no stone unturned in this regard. But, with established foreign players and […]

Marketing has been one of the main targets for the company. ExxonMobil Gas & Power Marketing is one the company’s affiliated sectors that is non-government controlled with its offices in Leatherhead for the European region and aggressively markets natural gas. The company’s effort to divide its business functions into semi-independent sections and companies is in the effort to ensure specialized, custom, efficient and effective operations […]

Hey, It’s been a while. Hope you had a great summer. We’ve been scratching our heads on the best way to really educate you this year, but unfortunately, the only genius ideas we could think of have been “how to sleep creatively in class” and “how to have social life while crying through your studies” – if you ever need these, please let us know. […]

Is The Customer “Always Right”? Abstract The customer is always right. It is the merchant’s wealth to safeguard the interests of customers. Many sellers think that some the customer is unreasonable and vulgar. Customer is always right for three reasons. First, the customer is always right is not the criterion of distinguished between right and wrong but is the criteria of the service work because […]

In the offline world, products and services are advertised based on their unique selling point (USP). In the online world, an organisation’s website must be able to convey the online equivalent of the USP, the Internet Value Proposition (IVP). As organisations develop their e-business and create corporate, micro, product, and brand sites, it is extremely important to define the Internet value proposition. The IVP is […]

After conducting our survey it seems as though our primary customer/target market will be owners of public places with restrooms (26.8% of surveyed) and women who are married with or without children (89.5% said of surveyed said they would buy). Also, 94.3% of women found toilet cleanliness to be very or extremely important. Men seem to only have complaints about toilets in public places being […]

You’ve just received a piece of furniture that you’ve ordered online. You’re in the midst of trying to assemble it, but you cannot get the thing to come together. So, you call customer service, and then spend the next 25 minutes trying to describe a very visual problem using words. How very frustrating! This is where Snapchat enters the scene as an easy, fun and […]

Customer analysis Segmentation: segmentation means the identification of customer group’s responds differently from other groups to competitive offering. It must have following features: feasibility, sustainability, and profitability. Generally speaking, we often use five criteria to segment the market. The segmentation can be defined by several methods; the first one is by demographic characteristics. It is effective partly because person’s life stage affects his or her […]