The above chart compares the usability features of three contrasting websites, namely Amazon.co.uk, Directgov.uk and WWf.org.uk. The usability of a website is very important as it prevents customers leaving the website before they make a sale or provides the information they need. The chart above gives points for the different usability features of each website, going from 10points for an excellent rating to 1 point for […]

Influence Of Advertising Program Implementation Via Internet And Marketing Via E-Mail Against Advertising Information Processing And Besides The Implication Against Purchasing Decesion Introduction At the present economic, some of clients non sell their goods and merchandise straight to concluding client, but via selling agent. Merchandise selling represents stub for each house beside others activities that must execute to make the best mission and vision for […]

Even if you eat yogurt, drink coffee, wear glasses and check regularly, you may not have noticed the one trait that all of these products and services share. None of them found their way to mass audiences through traditional advertising, entrepreneur and author Seth Godin said on Tuesday during a talk at New York . Put another way, they weren’t created with the average person’s […]

The Internet user is an impatient customer. Always plugged in, often through multiple devices and living a large part of their lives online, so they naturally expect uninterrupted service. They have less patience to deal with glitches and problems, expect immediate resolution (or at least an accelerated one) and can be vocal if they have to wait. And with Internet products and services, growth happens […]

Perceived quality by customers: where expectations compared to perceptions. Expectations > Perceptions (Poor); Expectations = Perceptions (Acceptable); Expectations < Perceptions (Good). Might be due to gaps; ensuring consistency between internal quality specification and the expectations of the customers (resp.. marketing, operations, product/service development); ensuring internal spec meets its intended concept of design (resp.. marketing, ops, product/service dev.); ensuring actual product or service conforms to internally […]

Yahoo Inc. last year secretly built a custom software program to search all of its customers’ incoming emails for specific information provided by U.S. intelligence officials, according to people familiar with the matter. The company complied with a classified U.S. government demand, scanning hundreds of millions of Yahoo Mail accounts at the behest of the National Security Agency or FBI, said three former employees and […]

Calculate the average length of credit which your business is allowing–or which your customers or clients are taking. This can be calculated monthly, quarterly or even annually but ideally a monthly figure should be extracted. The only thing worse than bad. news is bad news which arrives too late for remedial action The calculation required is: Total outstanding debtor balances at month end (the amount […]

In today’s modern world, competition is so stiff. With this, companies are into the invention and implementation of newer technologies which can help them compete in the local and global market and eventually win more and more customers. In the creation of an e-commerce site, the information of the products must be well-provided in order for the customers to have a clear understanding of what […]

The diagram above depicts how segmentation information is often represented as a pie chart diagram – the segments are often named and/ or numbered in some way. Segmentation is a form of critical evaluation rather than a prescribed process or system, and hence no two markets are defined and segmented in the same way. However there are a number of underpinning criteria that assist us […]

With the rising affluence and advances in IT in the society, incomes and living standards rose continuously. These contribute to a change in lifestyle and lead to increased demand for products and services. As a result, customer is expecting a good quality customer experience. Customer service plays an important role in an organization’s ability to generate income and revenue. Successful customer service is an on-going […]