Identify economic changes that gave rise to advertising. 2. Discuss how the relationship between marketers and retailers has changed over time. 3. Describe significant eras of promotion in the United States, including the impact of social change on promotion. 4. Define consumer empowerment and branded entertainment. 5. Identify forces that will continue to affect the evolution of integrated marketing communication. 3-3 The Rise of Advertising […]

The PESTLE framework examines the six main macro environmental influencing factors of companies: political, economic, social, technological, environmental and legal. These influences determine the future success or failure of the corporate strategies. The political influence include the role of the governments; economics embraces the macro economic factors such as growth rate, exchange rates and business cycles; the social component stands for changing cultures and demographics; […]

HIS predecessor and father James had already ran the country monetary assets down. Charles got into power with no money and a high taste for lavish things. In 1640 Charles wanted to go to war and he demanded that parliament should give him the money, when they refused he became furious and wanted to dissolve them. The issues kept piling up and tension grew between […]

The economic success of the East Asian countries has inspired many economists to study the background of their rapid growth. Interestingly, different economists interpret this success in entirely different ways. During the 1970s and an important part of the 1980s advocates of the neoclassical model argued that growth in East Asia was the result mainly of the market mechanism and the emphasis on export promotion […]

When looking at marketing and market factors of globalization a few things need to be taken into consideration. Marketing involves the free flow of information from the firm or the marketer to the end consumer of the product. This process involves three entities namely customers, brand or the product, and the marketer itself. According to Fassnacht (2006), today’s customer is much more “globally oriented. ” […]

3.2.2 PEST The key micro-environmental factors which might affect future performance of PMI can be identified as below: POLITICAL/ LEGAL Political barrier such as legal factor and government tax might become the hindrance for PMI to emerge its strategy in business operation. Cigarette is a product which has bad effect on the health, therefore imposes many strict regulations. A report on Tobacco Free Initiative (TFI) […]

Gary Becker’s research on economics has also been his life’s work and garnered him the Nobel Prize in Economics in 1992 for “having extended the domain of the microeconomic Analysis to a wide range of human behavior and interactions, including non-market behavior. ” (Federal, p. 1). Becker’s entire life has been spent taking the typical economic approach and extending it to a wider range of […]

Customer Fulfillment in the Digital Economy Amazon. com E-tail Customer Fulfillment Networks Pioneer “The logistics of distribution Scorecard are the iceberg below the waterline of online bookselling. B-web type —Jeff Bezos, founder and CEO, Amazon. com Aggregation (e-tail) /Agora (auctions, Zshops) hybrid model KEY PARTICIPANTS “Ten years from now, no one will remember whether Consumers and business buyers Context providers Content providers Amazon. com and […]

The rise of the freelancer: some estimates are that over 54 million Americans are now taking contractual gigs rather than steady employment. After the recession, some temporary gigs were necessary — but the experiments in Mechanical Turk and Uber driving gigs that sprouted up seemingly over night took hold. Contractors and freelancers are the norm, now. But perhaps not for long — freelancers may turn […]

Economics for Hospitality, Tourism and Leisure Keynesians versus Monetarists Faculty responsible: J. Heller Ismail EL HASSANI Humanity has known in its history long periods of growth with the Agrarian Revolution, the Industrial Revolution, the Oil era and now the Information’s one. From the last period of sustained growth is born the myth of continuous and eternal growth. However, the scarcity of natural resources and the […]