Abstract The relationship between the media and culture has long been a topic of controversial debate. This study addresses this concern by evaluating two United Kingdom media outlets coverage of the same event throught the lens of cultural and ideology. With indications of continuous forms of societal influence and impact, the evidence in this study is a mix of case study and academic review. The […]

Getting the right scope of a television program enables it to penetrate the viewing habits of the audiences. Since the complete line up of ideas and program formats are intended to satisfy the viewers, it would be appropriate to input program and story aspects according to the currently accepted social situation. In line with this, viewing a previously run TV show may provide a great […]

This project is concerned with studying different types of media and the advertising found in these media. The issue of Gender in advertising is very prominent in the world today. In all types of advertising, from TV to billboards, gender is used as a device to gain attention and this is usually achieved by the use of stereotyping. I have chosen this particular area of study […]

The Internet is a place where people gather information, discuss issues of common concern, and coordinate political activities. At the same time, the Internet is a part of a larger communicative environment, which is connected to other parts of the public sphere as well as other parts of the media industry. In other words, the Internet is a complex, multidimensional space, where a lot of […]

Generally speaking, visual media has shaped American culture and its values in many ways due to the fact an average American spends most of their free time watching television. In the aspect when television first came out they avoided controversial issues because it was considered taboo to speak about them. Therefore, they made shows geared towards families living the good life with a mom at […]

Otmane Barakat AWT1003 07 Tuesday 30th, 2012 Moroccan and French Media “Whoever controls the media controls the minds”, said Jim Morrison. The media has definitely marked the current generation as it has an enormous power and effect on the nations. Nowadays, the media affects the way the audience thinks and behaves more than it has ever done. Enhanced by the technological advancement, especially the rise […]

Nintendo Entertainment Systems is a Japanese company that was introduced in 1985. With its first handheld gaming device, the Nintendo Game Boy, the Nintendo Company brought new life to an otherwise decaying gaming entertainment industry. The Game Boy was a revolutionary item, the first generation of portable entertainment. Nintendo has always upheld its initial position in the gaming industry by utilizing unique gaming console design […]

Mass communication research includes media institutions and processes such as diffusion of information, and media effects such as persuasion or manipulation of public opinion. In the United States, for instance, several university departments were remodeled into schools or colleges of mass communication or “journalism and mass communication”. In addition to studying practical skills of journalism, public relations or advertising, they offer programs on “mass communication” […]

Music and Lyrics is a film featuring Drew Barrymore and Hugh Grant (Music and Lyrics, 2007). Hugh Grant plays the role of Alex Fletcher, who was a famous pop star in the 1980s and Drew Barrymore plays Sophie Fisher, a frustrated literary writer. In the movie, Fletcher was constrained to use the medium of a song in order to communicate his apologies for saying awful […]

Introduction Media has always been in the forefront as a radical voice all over the world, and naturally, it has invited the wrath of all the regimes autocratic and democratic alike. Among the media types, the broadcast media, particularly television has suffered the greatest suppression, whether it is in the Europe, the Americas, Africa or in the East. The most recent example comes from Pakistan, […]