SUSTAINABLE SOLUTIONS STUDY GUIDE QUESTIONS
1. What is market segmentation and why do companies have it done? Is there one standard used to divide consumers into groups? 2. Can consumer responses to surveys change depending upon how the survey is administered? How? 3. What is the Halo effect? 4. Does the word “environment” mean the same thing to ALL people? Explain. 5. What is WITT? What is YOYO? 6. What […]