These are lines often heard in the fashion conscious creme de la creme of Indian society. The story is the same in almost any commercially ‘happening’ city in the world except that the names of the designers keep changing. This does not mean that the national designers have not made a dent in the world market! The Indian fashion world got global attention after Miss […]

Introduction The rules of the fashion industry have changed. Fashion is no longer the diktats of seasonal fashion houses. Fashion today is ever evolving, ever changing. What’s hot today is not tomorrow. The definition of haute couture (high fashion) and pret-a-porter (ready to wear) no longer bear the exclusive association of highly-priced designer garments or expensive boutiques available to the cream of society. The average […]

Erika Annalisa Sagh 2MEI 20 years of change? The over abundance in brands, the constant development for new products and the continual demand for innovation in style, will certainly remain relevant in 20 years as much as it does today. Fashion will develop quickly in the fields of production development and undoubtedly work forward instead of reliving the passed. However, the most intriguing changes in […]

A particular make, a shape ,a style ,or a pattern followed by most of the people may be called a fashion . Let includes clothing ,hairstyles furniture literature, Jewelry and many other things. “Style is the man,” claims Saints-Beebe, one of Matthew Arnold’s heroes. The above cited quote is one of Matthew Arnold’s intellectual stances. Some people believe that life is not worth-living without fashion. […]

Since the advent of globalization, there has been an eruption of fashion trends that break the barriers of clothing design like never before. American clothing apparel and other foreign products are now able to share and adopt each other’s styles, giving them unlimited opportunities to constantly innovate in order for them to remain on the top of the business. The latest technologies also allow them […]

What you wear defines who you are. Fashion is an enormous icon in our society. It is practically the thing we can never go without. We make our very first impression by what we wear not by our personalities. They say you are what you eat but truly you are what you wear and fashion has provided us with a little something to define everyone. […]

Written Exam Fashion Flow Theories The Instrument of Meaning Exemplified as an instrument of meaning, the fashion system is a menagerie that takes meaning on an arduous cycle. One that sheds light on how its products are idealized, produced, adopted, and then finally discarded after serving its utilitarian or ideological purpose. Mass communication and other conduits of information dissemination play a role in channeling meaning […]

Fashion:on and off the runway? Fashion: On and Off the Runway What comes to mind when you think of fashion? Do you picture the latest issue of W Magazine, a runway for “starving Models”? , or is fashion to you less of a privilege and more of a key to acceptance? Dries Van Note once said “Consider clothing not as an element of social status […]

The Fashion Channel is facing new competition from other networks and has no specific customer segment to target. Dana Wheeler and Her staff want to find a specific customer segment that provides them with the greatest possible profits through increased advertising pricing. SOLUTION The Fashion Channel should target the Factionists. This is the 18-34 year old female demographic. RATIONALE TFH had many surveys done in […]

Does UK Trademark law offer enough protection for Fashion Brands? Introduction Alligator and Crocodile[1]. A crocodile which faces left and a crocodile which faces right[2]. “Criminal” and “Criminal Damage”[3]. Two bounding felines[4]. “Amaze Collection” and “Ama Zing”[5]. “The Gunners” and “Arsenal Gunners”[6]. By such finely nuanced words and concepts the battleground of Trade Marks in the fashion industry is defined. The need to protect products […]