Executive Summary The current paper is a synopsis of the study on influence of Income on purchase of Luxury Fashion Products. The suggested study is a quantitative study of women and uses age based sampling; women aged 16-45 years. The traditional economics concept that higher income would lead to higher consumption of normal and quality goods and lesser of inferior goods are often challenged by […]

“Don’t Judge a book from it’s cover” is a great phrase, but we do actually Judge appearance first before getting to know people. That first impression helps anywhere, and good knowledge of fashion, and being well groomed really helps. I think it was Marilyn Monroe that said, “Clothing should be tight enough to show you are a woman, but loose enough to show you are […]

Due to the crash of the Wall Street on October 24th 1929 many people thought that fashion was going to be crippled, but thankfully fashion continued and grew over the years. 2. After the crash women had to sew and mend their own cloths. Due to this women who had great sewing skills began copying magazines and the latest fashion. This action was the of […]

Overview At the completion of this assignment you will achieve the following module objective: 1 . Measure the profit impact of marketing segmentation strategies. Instructions You will be responsible for analyzing the corresponding case and posting your individual work in your group discussion forum by the specified due date (see course calendar for details). Post your answers to the case questions # 2 to 3 […]

Blake Lively, amazes everyone with her versatility in fashion. Day after day, week after week she just can’t go wrong! On Gossip Girl, she couldn’t get much credit because the whole cast has a fashion stylist. But, Lively manages to look fashionable off set as well. It’s all about taking risk in fashion and Lively definitely does the job especially with her choice of colors. […]

T4 MEGATRENDS 1. Celebrity Culture: Celebrity culture means that common people want to look and feel like celebrities. This affects a shift in consumer behavior and marketing. People are more likely to purchase garments if celebrities are seen wearing them than the consumers’ personal taste. This new celebrity obsession will drive consumers to buy the latest worn garment their most admired celebrity is wearing. This […]

Fashion has been a major part of our society for hundreds of years. In most societies, years ago, the way an individual dressed may have identified their social class, political standing, or maybe even their respective age group. Fashion has evolved so rapidly over the years, from the zoot suit in the 30’s, to the bell-bottoms and Afros of the 70’s, and finally to the […]

An Era of Fashion Webster dictionary states that fashion is “The make or form of something. The prevailing style during a particular time. ” Personally, I believe fashion is not Just what you wear but a state of mind. I once read a quote by Coco Channel that read, “Be daring, be different, be impractical, be anything that will “assert integrity of purpose and imaginative […]

Fashion Trends of Youth in Pakistan Consumer Behavior Chapter 1 Introduction * Fashion It’s not just an outfit that is the offer of fashion. Rather it resides in every corner of the present landscape. Our mobile phones, our cars, our kitchens, our choice of media, the places where meet our friends- all add to the meaning of fashion. Its not enough to wear the clothes, […]

Impressionist Effect on Parishioner Fashion The saying, “A woman is a corset is a lie, a falsehood, a fiction; but for us this fiction is better than reality was decorating Art Institute of Chicago walls, supporting the main idea behind Impressionism, which is “impression”. This art movement originates back to 19th Century France with a group of Parishioner artists. The trend reflects natural elements through […]