When I first read that the topic of this creative assignment was to write about a successful fashion marketing campaign only one name came to mind: Marc Jacobs. How do you even begin to put his legacy into a one-page paper? Marc Jacobs is truly a fashion icon and is worshipped by anyone with half of a brain. His ability to make soft-feminine floral into […]
Fashion merchandising is where fashion and business meet. Fashion merchandising involves marketing fashions to various retail stores, boutiques and wholesalers. The mission of a fashion merchandiser includes connecting different fashions to consumers and anticipating what your clients will be interested in. Fashion merchandising doesn’t center on fashion alone; it entails a keen business sense and knowledge of assorted marketing strategies and techniques. Fashion merchandisers are […]
How would you interpret the consumer and market data if you were Dana Wheeler? I would first try to see if I could classify the data into various segments. The fashion channel is very popular among women. Hence, I would differentiate between the women viewers based on age, spending capacity, fashion nerdiness, etc. These will become subsets of the superset “women viewers”. Once, I determine […]
Work force ‘s shirts are garments worn by work forces on the upper organic structure. They do non mention to innerwear or outerwear. Shirting cloths can be natural fibres such as cotton, linen, wool, silk, and ramee or man-made fibres such as cellulose xanthate, polyester, nylon, and lyocell. Shirts come in assorted manners of neckbands, arms, organic structure, length, shirt turnups, cervixs and pockets. Types […]
The labor situation in the fashion industry today is growing at a high rate. The global economy is configured for extensive and complex international networking where information, raw materials, and final products are easily channeled from the producers to the centers of consumption with a lot of ease (Venturini and Verbano 2014 p.110). Nevertheless, the robotization in the fashion industry has created dilemma to the […]
The changing dynamics of the fashion industry have forced retailers to desire low cost and flexibility in design, quality, and speed to market, key strategies to maintain a profitable position in the increasingly demanding market. This article reviews the literature on changes that have happened in the fashion apparel industry since the sass, highlighting the emergence of a concept of throwaway or fast fashion. It […]
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