Strategic, PESTEL and Financial Analysis of Accor Hotels
1.INTRODUCTION: 1.1 COMPANY BACKGROUND: Accor of France claims to be the leading Hotel operator in Europe and third largest Hotel group in the world. For more than forty years, Accor has constantly reinvented its core competences to keep pace with the around it, with the goal of providing innovative, high quality products to Hospitality and Service customers. With their highly respected brands, interpersonal relationship and […]