6 Assignment “IMC” Marketing Management
IMC Context/overview: Your marketing plan should demonstrate a promotional approach that embraces integrated marketing communications (IMC). This includes a clearly-stated message that is consistently communicated to your stakeholders. Write a 3-5 page paper addressing your IMC promotional efforts that include: • An appropriate mix of advertising, public relations, sales promotion, direct marketing, and personal selling. You should include the internet and social media, too, […]