Google is simply one of the most successful companies—in terms of profits, technological innovation, and cultural impact—that the world has ever seen. Google’s success, challenges, and future are all subjects worthy of thick books. Here, we’ll briefly discuss a few questions. We first look at the online search industry through the lens of Porter’s five forces model, and see a few reasons why Google has […]

As anyone familiar with Google Analytics knows, the platform has kept its keyword data hidden for some time. A number of years ago, it was possible to understand the exact words users searched to find your site, but in 2011, Google began witholding that information, and much of the data became ‘(not provided)’. Google claims this was a move towards , on the basis that users’ website […]

Google Inc. the world leading Internet Search Engine Company started offering its services to China in 2000 by launching a Chinese-language version of its home page . The biggest challenges and hurdles for Google in entering the Chinese market were based on questions – “was Google approving suppression by compromising to the Chinese authorities’ rules? Were Chinese citizens better off after Google made a decision […]

On balance, do you think Google has a serious public relations problem? I believe Google does not have a serious public relations problem because of two reasons; first, Google has reconciled with many companies or organizations even if they have litigations, second, Google fires excellent talents and specialists on public relations problem. It is true that Google have experienced litigations. As Google expand its size […]

The five forces framework developed by Michael Porter is the most widely known tool for analyzing the competitive environment, which helps in explaining how forces in the competitive environment shape strategies and affect performance. The framework suggests that there are competitive forces other than direct rivals which shape up the competitive environment. These competitive forces are as follows: 1) The rivalry among competitors in the […]

It is rather difficult to talk about ethics as it involves different point of view based on different moral standards one has and based on different ethical principles one uses. This Google China-cases mostly talks about the ethical dilemma faced by the company, whether it should obey the local law or put its global ethical standards as its best interest. Obeying the local law will […]

A sense of humor is a distinct feature that sets humans apart from animals. But Google is toeing that line by giving its AI a funny bone. The tech titan is reportedly infusing comedy into its new virtual assistant, . Former staffers from Pixar Animation Studios and satirical news service The Onion are now on Google’s payroll, making a living writing witty quips for Assistant to spit out. […]

Alphabet Inc.’s Google is close to winning PayPal Holdings Inc. as a client for its cloud business, potentially beating out Amazon.com Inc. and Microsoft Corp., CNBC reported on Tuesday. While Google is the front-runner, the online payments processor is evaluating the other providers and hasn’t made any decision yet, CNBC reported, citing people familiar with the matter.  However, PayPal may not move its technology infrastructure […]

Two Things They Carried Research Paper Without a doubt the United States was brutal during their 14 years in the Vietnam War. There were times when our soldiers were commanded to shoot Vietnam civilians. Our second source tells us that they killed mostly women and children. Perhaps there were times when American soldiers could not tell a Viet Cong sniper apart from a civilian, but […]

Changes in the way display and natural search results may be on the horizon. For business owners, that means the effectiveness of the ads they pay for to drive click-throughs might also be about to change. This week, the FTC issued to Google, Bing, Yahoo and more than 20 other specialized shopping, travel and local business search engines. The letter was in response to a […]