Bba International Hospitality Management
Marketing Export Plan International Business Orientation Exporting FEBO to ChinaPart 1 Table of content Introduction4 1. Strategic Profile5 1. 1 History5 1. 2 Strategies5 1. 3 What to do in China6 1. 4 Suppliers6 2. FEBO internal analysis7 2. 1 Product position7 2. 2 Marketing capability8 2. 3 Research and development capabilities8 2. 4 Organisational structure8 2. 5 Human resources9 2. 6 Facilities and equipment9 […]