Business Case
4c Advertisers face TiVo DVR challenge.docx Click link and read the article on the subject of “TV Ads and DVR Technology“. It presents an interesting perspective on our growing ability to “skip” the advertisements when we watch our favorite TV shows (TIVO, DVR, etc…). Now, answer the following questions: 1. Is it fair to the company sponsoring the show to skip TV ads? Explain… 2. What about those who can’t afford the technology to skip ads on TV? Should […]