Vision, Mission, and Values Statements The course is structured so that each week you will work on specific segments of your marketing plan for the Final Project that is due in Week Six. This week you will choose a specific healthcare organization (HCO) and begin examining the products and services found in the HCO’s strategic plan. For this assignment, read Chapter 3 in the course […]

Article Critique Use the CSU Online Library to locate and review a scholarly article found in a peer reviewed journal related to: Unions, Labor Relations, or International Human Resources Management. There is a minimum requirement of 500 words for the article critique.  Write your critique in APA format.  Begin with an introduction that defines the subject of your critique and your point of […]

SWOT Analysis This week’s assignment will allow you to generate content that you will incorporate into the Market Analysis section of your Final Project. To prepare for this assignment, read Chapter 4 of the course text and the article by Simoneaux and Stroud (2011). You may also want to review the recommended article by Valentin (2001). During the analysis stage, you consider external factors that […]

The topic of your essay needs to be a global societal problem from the following list: adult illiteracy, funding for General Education vs STEM in primary and secondary schools, minimum wage, oceans desertification, overcoming the digital divide, refugee (escaping persecution, war, or death) crises, species extinctions (modern), tax havens, Transatlantic Trade and Investment Partnership (TTIP), universal statement of human rights (pick one), airport security, or […]

For this discussion, you will examine information and data from the SWOT analysis you conducted in Week Two and learn how that information and data can be applied to the Environmental Analysis section of your marketing plan for the Final Project. To prepare for this discussion, read Chapter 5 of the course text. It is also recommended that you review Chapter 4, which was read […]

For this discussion, you will examine market research strategies and how the information gleaned can be applied to the Marketing Mix section of your Final Project. Services offered by healthcare organizations are becoming increasingly diversified regarding services offered. With this said, health care organizations rely on market research to determine their best course of action regarding time and financial investment. After reading Chapter 6 and […]

Four aspects of family life are described that have been strongly tied to student academic achievement, and they are (a) family beliefs and expectations, (b) family patterns of emotional connectedness, (c) family organizational patterns, and (d) family patterns around learning.  Choose one of the key components and add at least three additional points/suggestions to contribute to a students’ success.  Use these new points in addition […]

“Income level may be the strongest determinant of a person’s access to computer technology and the Internet. One government study on Internet use in the United States found that urban households earning incomes more than $75,000 a year are twenty times as likely to have home Internet access as rural households at the lowest income levels.66 When asked which demographic groups of college students are […]

Both the operations manager and the warehouse manager have been impressed with your argument in making a case of supply chain management and quality management within the company. The operations manager in your department wants you to conduct a formal presentation to him and the rest of the floor staff to highlight the benefits of supply chain management. He has over 30 years of operational […]

Attracting and retaining the most talented employees is essential for long-term organizational success. An important component to attracting and retaining such employees is the design and implementation of an effective compensation and benefit system. Assume the role of a highly regarded human resource consultant hired to review, analyze, and revise the compensation and benefit system utilized by your city’s largest employer, Holland Enterprises. The firm […]