Article Review on Human Buyology
Human BUYology 101 Articles info: “Human BUYology 101” by Rachel Sullivan. Published in Reader Digest Asia, 2011; 42-49. The article, Human BUYology 101, argues that consumers tend to make unplanned purchased that cause by the psychological forces. The author tried to highlight what makes people buy. The article has many quotes from the book of BUYology by Martin Lindstrom. It first presents the arguments of […]