IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor (A) 1) How should Marinanne Barner respond to the invitation for IKEA to have a representative appear in the upcoming broadcast of the German Video program? Two months after being hired as a business manager of carpets and rugs, Barner already had to face that kind of problem. Indeed, in 1994, a Swedish television broadcasted a […]

IKEA IN BRAZIL IKEA’s vision is to create a better everyday life for the many people. The business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. The IKEA product range focuses on good design and function at a low price. It offers […]

And so, below will be a brief intro to what Strategic management is about. Strategic Management is a dynamic process that requires a long term perspective and flexibility. Top executives are usually responsible for strategic management. It also includes analysis of the internal and external environment of the firm, definition of the company’s mission, formulation and implementation of strategies to create or continue a competitive […]

Abstract: College students nowadays become a special group which is affected by the environment. Studying their consumption psychology is conducive to study consumer trends in the future. In order to have better understanding of consumer psychology and problems of students at Beijing University of Technology, the study collected the data of students and consumer psychology consumption through questionnaires. We analyze the data by gender, family […]