“Fit India Movement” was launched by the Prime Minister, Sri Narendra Modi on Thursday, 29th August 2019 on the occasion of National Sports Day. It was launched at 10 A.M. amid a colourful ceremony at the Indira Gandhi Stadium complex in New Delhi. Events included India’s traditional dance performances, martial arts and sports performances and much more. The function was attended by the Minister of […]

In this journal, Fursich sets out by decrying the effect of commercial satellite television in many Asian countries whose media was state run. This, he says, leaves the old-hand broadcasters with only one way of survival: reassess their role in the newly competitive market. Fursich has a valid point here; the old broadcasters have to re-invent themselves in the ever dynamic market landscape lest they […]

Contents Market Segmentation, Positioning, Targeting: A case of Tata Nano in India EXECUTIVE SUMMARY: Targeting and positioning strategy of Tata Nano and recommendations for the company are given. INTRODUCTION: BACKGROUND: According to Howard and Sheth (1969, p. 70), “market segmentation depends on the idea that the company should segment or divide the market in such a way as to achieve sets of buyers” Historically sellers […]

Pillai’s Institute of Management Studies and Research Project Report On “Dabur India Limited” Submitted To: Prof. Momita mam BY: 29-Rashmi Gawand 37-Priyanka Jagtap DABUR INDIA LIMITED Dabur India LimitedDabur India Ltd. is the fourth largest FMCG Company in India. Dabur deals in Health care and Personal care products. Today, Dabur has a turnover of Rs. 1899. 57 crores. The market penetration of Dabur is of […]

During a networking break at a start-up conference held last month in Gurgaon, I overheard two delegates (assuming they are entrepreneurs) discussing current investor sentiments. A short, shabby young man sporting disheveled hair with an iPad showing some graphs and figures was grudgingly admitting his vain attempts of meeting 13 investors to raise funding for his start-up since last December. “…I am trying to keep things going on my own… These […]

Make in India was launched by the Government of India on 25th September 2014 to encourage companies to manufacture in India. A lot has been said already about the Make in India Initiative started under the guidance of Prime Minister Narendra Modi. The campaign was majorly designed to facilitate investment, foster innovation, protect intellectual property, and build best-in-class manufacturing infrastructure for the aspiring entrepreneurs. The […]

All of us have seen a river – big or little, either fluxing through our town, or someplace else. Rivers are nil more than surface H2O fluxing down from a higher height to a lower height due to the pull of gravitation. One river might hold its beginning in a glacier, another in a spring or a lake. Rivers carry dissolved minerals, organic compounds, little […]

Indian villages are beautiful and serene. Life in an Indian village is largely peaceful. People living in Indian villages lead a simple life. They are courteous and helpful and enjoy life amid nature. However, they face many hardships in their day to day life due to lack of modern facilities in the villages. Compared to basic amenities available to the city dwellers, Indian villages lack […]

Change in consumption pattern in India since the 1950s due to the effects of liberalization, globalization and demographics changes Since 1950 the global economy has nearly quintupled. The American Dream has become a model for most developing nations. With the critical rise in Indian population the consumption increases significantly. It’s an assertion of this research project that consumption pattern will change whether by design or […]

Internet of Things or popularly referred by the term IoT has catered into several domains in the Silicon Valley. While this technology is at its nascent stage in India, entrepreneurs and industrial sectors are trying very hard to adopt the technology across domains. IoT enables the connection of various gadgets and devices via a single, remotely accessible network.  It has the ability to replace thousands […]