Managerial Resources Factor
The lack of management ability has also received a lot of coverage in the existing literature. This lack could be either due to time constraints (Leonidou, 2004) or qualification (Tesfom and Lutz, 2006). Another manifestation of management as barrier was in the role of management as initiator of exports. The lack of management commitment to initiating export marketing activities as well as a negative managerial […]