With German forces on the run following the Allied success at Normandy and the breakout and pursuit across France, Allied forces were staged to enter Germany in late summer 1944. Both Field Marshal Montgomery and General Bradley clamored to be given the priority of effort. General Eisenhower chose Montgomery’s Operation MARKET GARDEN as the plan for action. It called for airborne forces to open the […]

Foreign Exchange Market and the US Dollar I.         Introduction             For human being, trade has been a way of survival. People of the ancient past has been trading to fulfil their daily needs and wants. In those times however, people would have to barter to trade their belongings to what they need or want. Today, there are various means of trading, cash trading (using money) […]

Division of marketing for Kit Kat – chocolate bar, into geographic , demographic, psychographic and behavioural segmentation. Geographic segmentation The market is broadly divided into Urban (cities and towns) and Rural (villages). Kit Kat caters the high urban need by making products available that too with a variety with the help of which the rural crowd can be kept attracted. Rural needs are also kept […]

In their distinguished book ‘Economics’, McConnell and Brue define demand as ‘a schedule or a curve which reflects or rather shows the amounts of a product that consumers are willing and able to purchase at a specified time. ’ (McConnell and Brue 39) This means that if other things are held constant, demand reflects the quantities that are purchased given the varying prices in the […]

There are hundreds of millions of males suffering room sexual dysfunction in the world, of which over 50 million are in China. Statistics indicates that more than 60% of males aged above 35 in China have sexual dysfunction of different degrees. About 50% of the causes of erectile dysfunction are organic, and 30% are psychological while 20% of them are organic and psychological at the […]

Market Equilibrium- Asifa Kwong Examine how market equilibrium is determined and explain why governments intervene in markets. Use diagrams to illustrate your answer. Equilibrium refers to the idea that there is no tendency to change, and market equilibrium is a situation where the price and the quantity supplied and the quantity demanded of a particular good are equal. The interaction between demand and supply can […]

INTRODUCTION While company has differentiated several market segmentation. Company need to select a suitable and profitable segment to enter it. But, how company identify which segment is most valuable to itself and compatible with its current resource and facilities. So, company may use market coverage strategies to solve this problem and choice the best segment to enter it. Market coverage strategic is a method that […]

Who is the market? Nintendo is a gaming company. The company’s gaming is almost entirely concentrated on electronic games and interactive entertainment. Its main products are video games, handheld games and console games (Nintendo Corporate) Who is the target market? The target market of gaming companies are people in the age group of 5-34 years. However, the growth in this industry is occurring in the […]

Introduction. I aim, in my dissertation to establish a Islamic credit card model in the Britain money market and is for specially Britain’s Islamic bank. There is no Islamic credit card available till today in Britain, and the only Islamic’s financial institute is Islamic Bank Of Britain. My research basis Islamic credit card which defeats in the Middle East and in Malaysia’s money market. The […]

However, the 18th CUP National Congress called on the restriction of spending by central government bodies on official overseas visits, official vehicles, and official hospitality, “six bans”, and alcohol prohibition in the military, leading to the slowdown of growth or even decline in China wine market. In 2013, the output and consumption of wine in China went down by 4. 7% year-on-year and 13. 7% […]