Market orientation (MO) and entrepreneurial orientation (EO) are separate yet important strategic orientations that can coexist and relate to the firm’s performance especially in the development of a new product (Frishmmar & Horte, 2007). Substantial studies show that firms with an entrepreneurial orientation (EO) are more likely to have increased performance as well (Wang, 2008). Currently, the business environment faces pressures that can jeopardize the […]

In recent months, the Foreign Exchange market has fluctuated significantly. The US Dollar is not strong anymore, and the Japanese Yen is getting stronger. JPY/USD (Japanese Yen against US Dollar) rate dropped from 117 to 112. The carry trading trend is over, and a strong Yen is an important trend in the FX markets. No More Carry Trading Borrowing low interest currencies and investing in […]

The Quantitative Strategic Planning Matrix or (QSPM) is structured to show the key factors by which a company can derive its success in the industry. These factors are both internal and external. Based from the above matrix, QSPM finds that market penetration or expansion is the solution to the marketing and business strategy that Wal-Mart should and ought to follow to sustain continuous growth in […]

The term “breakfast cereals” covers a wide variety of grain products that are usually cooked or processed to improve their texture, flavor and digestibility. Although these products are often made from flours, they differ from breads and other baked goods in that they are not usually leavened; instead they may be toasted to crispiness like crackers. The modern ready-to eat breakfast cereals are only about […]

Through Nike’s years of existence in the business, it has gained much of the American athletic gear and apparel market with 40% as well as 34% of the worldwide market. The company positioned itself as a high-end athletic lifestyle company which made impact to a lot of the youth today. Most of the profits that the company obtained have been from outside the United States […]

E/IR mission are classified into two categories: extended fully imaged targets and point targets. Analysts forecast the Global Military Electro Optical Infrared Systems market to grow at a CRAG of 6. 01 percent over the period 2013-2018. Covered in this Report This report covers the present scenario and the growth prospects of the Global Military Electro Optical Infrared Systems market during the period 2014-2018. The […]

McDonalds’s Introduction McDonald’s is the runway market leader in quick service restaurants. McDonald’s is operating in the UK since 1974, and now it has 1,200 restaurants nationwide in the UK, including 700 drive-thru outlets. Around 60% of these restaurants are running by franchises. Restaurants are located where they are most convenient to its customers including on the high street, drive-thrus and a range of sites […]

Whole Foods market generated $8. 0 billion in sales in fiscal 2009, an increase of 1. 0% over the previous years. Yet in fiscal 2009 same-store sales were down 4. 3% over the previous years. Operating income for Whole Foods was $284. 3 million in fiscal 2009, up to 20. 4% over the previous year. This improvement was largely due to stringent cost-containment measures that […]

Market Entry Strategy for Jack Daniels (Brown-Forman) to Germany Products Being Exported Consumer: Jack Daniels Old #7 Whiskey Industrial: Jack Daniels signature Whiskey Barrels International Business Policy 490 By: Market Entry Strategy for Jack Daniels (Brown-Forman) to Germany Brown-Foreman Company The Brown-Forman company who is the owner of the Jack Daniels brand since 1956 was founded in 1870 by George Gavin Brown, a young pharmaceuticals […]

Chartered Market Technician (CMT) Program Level 1 Spring 2012 Reading Assignments The CMT 1 candidate is responsible for the material on a definition level. The candidate must understand the terminology used in these readings, be able to describe the concepts discussed in these readings, and be able to examine trends. The CMT Level 1 Exam measures basic, entry-level competence. The CMT 1 candidate should have […]