Introduction Marketing is any activity, process of developing, a set of institutions, or a way of communicating that utilizes the value of the customers i.e. it gives the customers needs as the first priority. The layman language of the understanding of the term market is what the term marketing was coined from. The ‘marketing’ in this sense refers to the process of going to the […]

With the existence of numerous products in the market, Unilever has succeeded in gaining brand recognition and loyalty from its customers. Today, Unilever is known as one of the prominent countries in the world with its products that are already in the maturity stage. However, as the business becomes bigger, many companies appear with the hope of penetrating the market and dominating the consumer goods […]

The marketing mix refers to the various factors or aspects of the products or services being developed or advertised which might be modified or manipulated in order to curb consumer responses or decisions in favor of the goals and objectives of the business organization. Some of these factors or aspects include the features or characteristics, quality, and offerings of the product or service, the price […]

More often the promotional mix is referred to as the marketing mix, whereas this is not the right thing, for promotion itself is one ‘P’ from the marketing mix. Here it needs to be clear that the marketing mix as a whole forms the bases of marketing and one part of it is the promotional mix. In the promotional mix are different heads which make […]

MARKETING MIX: PRODUCT AND BRANDING STRATEGIES Abstract Brands have now transcended their general definition of just being a name or logo that differentiates them from other products in the market to a more humane and characterized version to which people can relate to and come to depend on in their everyday lives. According to Fournier brands create relationship with customers. This paper agrees with the […]

TABLE OF CONTENTS ABSTRACT 2 INTRODUCTION 2 MISSION STATEMENT 3 VISSION 3 ABOUT Pepsi 3 CORPORATE OVERVIEW AND FINANCIAL PERFORMANCE 4 5C ANALYSIS 5 6P’S OF A BUSINESS 8 CREATIVE STRATEGY OF Pepsi 13 DISTRIBUTION SYSTEM 13 SWOT ANALYSIS 14 CONCLUSION 15 ABSTARCT The marketing plan is central to the business plan. Marketing research helps you define your product or service, the target market, and […]

M&S was faced with a major crisis when one of the top executives Mr. Wilson was leaving for another company and M&S chief executive carried out an emergency meeting to persuade him to stay. These were bad times in M&S especially when their financial manager was leaving at the time when they were faced with a lot of financial crisis such as reduction in sales […]

Logistics Management Due Date: Word Count: Abstract This essay investigates the Port of Long Beach (POLL) with the aim of identifying the business and marketing environment and ascertaining its major marketing opportunities, threats, strengths and weaknesses. Based upon this internal and external environmental evaluation, the up’s of the extended marketing mix are analyses in relation to Poll’s current marketing strategy. Finally, suggestions on how Improvements […]

Macys. com has a very effective promotions strategy for its products and services through the internet. The company displays its vision and mission of delivering a differentiated shopping experience with unique merchandise, fashion brands, interesting stores, engaging online sites, excellent service and breakthrough marketing and special events in its company website (The Drive to Differentiate, 2008 ¶ 1). Different modes of promotions such as advertising, […]

For a product to sell, it must be in the right place at the right time for customers to buy. So place is very important in the marketing mix. The marketing mix is the combination of factors, which help the business sell a product, usually summarised as the four P’s, which are price, product, promotion and place. There is a channel of distribution between the manufacturer […]