It was registered in the Guinness World Records as the largest indoor theme ark in the world on 1995. Moreover, it is regarded as one of the world’s best theme parks along with Disneyland in the US and Japan (one of the world’s TOP 10 theme parks selected by Forbes Magazine). The theme park total is 128,ARQ. It is visited by over 8 million customers […]

Executive Summary For over a year David Greig and his partner, Angela peck had been working on the idea of opening a board games café called “Beyond the Bean” in London, Ontario. His business plan is nearly to be complete, only the marketing plan for his proposed venture is still needed. Beyond the Bean is going to be a café that specializes in gourmet coffees […]

let is among the top three broadsheets in the country, by circulation, along with the Philippine Daily Inquirer and the Manila Bulletin, with thermopile’s newspapers trailing far behind. Data from the Nielsen Media Index or the first quarter of 2008 show that the Philippine Star is the most read broadsheet in the Philippine capital of Metro Manila, with a Monday-to-Saturday readership of 47. %. As […]

As of December 1, 2006, Nintendo has sold over 387 million hardware units and nearly 2. Billion software units worldwide. Currently, it is selling the Nintendo WI, which is its seventh generation video game console. The major, distinguishing feature of the WI is its wireless controller, the WI remote, which can be used as a handheld pointing device and can detect motion and rotation in […]

Introduction Triumph motorcycles is a privately- owned British company. Triumph has always had its own distinctive character and a history of creating motorcycles. The company plans to enter Chinese market, they prepared a detailed marketing plan, which is including 7 main parts: marketing objectives, product adaptation, promotion mix, distribution, price determination, term of sale, and methods of payment. Marketing objectives a). Establish retail stores in […]

Abstract The following report considers the ethical position of ASDA, noting the external environment in which it operates and its marketing plan.The report finds that ASDA’s focus on low prices has somewhat disengaged it with ethics, with the business more focused on selling volume, as opposed to selling sustainable products. However, given changes in the external environment, and the rise in the discount retailers, ASDA […]

The following marketing plan is simply the analysis that will provide a clear definition of what are the firm capabilities, what markets are possible, and how to achieve a share of those target markets,it will also help analyze the environment of the area in which we wish to work, help set prices for your services and goods, So basically, The analysis allows you to outline […]

Executive summary General introduction (including a concise consumers and category market/ trend overview) Entry mode -The suitable mode of entry for Ezra to enter the clothing industry in Vietnam is franchising. -As Vietnamese Joint venture regulations are strict; the Vietnamese investors must own at least 51% of the enterprise’s capital. This will create some difficulties to Ezra in term of controlling the business. Therefore, franchising […]

The purpose of this document is to create a marketing plan for Sierra Nevada Brewery (SNB); specifically, developing a plan to expand the product line depth by launching a new product variation that incorporates Sierra Nevada’s traditional ale, with the flavor of blackberry. First, objectives are clearly established, followed by a situational analysis using a SWOT protocol. A market analysis is performed based upon the […]

Table of Contents Executive Summary6 Situation Analysis7 History of the Product/Brand8 Market Analysis9 Product Evaluation10 Competitor Analysis12 Marketing Objectives13 Marketing Strategies16 Selecting Target Market17 Developing the Marketing Mix18 Product Strategy19 Pricing Strategy20 Placing and Distribution22 Promotion Strategy23 Evaluation, Monitoring and Control24 Monitoring and Controlling26 Sales Analysis27 Market Share Evaluation27 Marketing Profitability Analysis27 Market Research27 EXECUTIVE SUMMARY Giant soft drink company Coca-Cola has come under intense […]