INTERNATIONAL UNIVERSITY COLLEGE Sofia MARKETING PLAN Market entry/grow opportunity for Nike in Bulgaria INDIVIDUAL ASSIGNMENT Coursework in MARKETING Student registration No: 20019402 Program: MBA Lecturer:Dr. V. Blagoev Executive Summary Our approach to developing a market-entry strategy follows a structured process, based on in-depth understanding of all aspects that feed into a commercial launch. A comprehensive analysis, using market data and market research, allows us to […]

The key focuses of the marketing plan are as follows: Cooperative Marketing: Techniques to create additional market awareness for two companies in one ad campaign. Offering discounts to the partners customer on the GGI products Advertising on Internet: Ads can be put on other companies’ websites, as well, in the form of banners and other “clickable” type links routing potential customers to our website. Another […]

Team C Product – Safety Step University of Phoenix MKT/421 Robin Reis March 29, 2010 Organizational overview Ames is a leader in North America and is known for its quality non-powered garden and lawn products. Ames was founded in 1774 by Captain John Ames. During most of the company’s past 230 years of service the company produced only shovels and controlled 60% of the U. […]

This marketing plan aims to bring the Starbucks experience to the Kingdom of Norway located in Northern Europe with an estimated population of 4,644,457 in July 2008. It is one of the wealthiest nations of the world that combines free market activity and government intervention. Norway is richly endowed with natural resources and is dependent on its oil production and international oil prices, with oil […]

The 4P’s Of Nike Marketing Plan (i)Product •Nike offers a wide range of shoe, apparel and equipment products, all of which are currently its top-selling product categories. •Nike started selling sports apparel, athletic bags and accessory items in 1979. Their brand Cole Haan carries a line of dress and casual footwear and accessories for men, women and children. •Nike’s foremost focus is athletic footwear and […]

1. Introduction: The paper emphases on the nature of the marketing plan as whole. The author is doing the research on the of the international branded and premium that is OSIM Company product on the uDivine Application massage chair. In these assignments will share on OSIM marketing plan which involved analysis on competitor, developed understand on marketing and sales strategy. Understand on the main key […]

Executive summery Laundry business has been riding a growth burst and as a marketing manager. I am presenting a marketing plan to launch a new specialized laundry service business. This specialized laundry will be named “Purified” will run its business in several places of Dhaka with exclusive services in wide verities. Initially we will provide our services through our Bonani, Gulshan, Dhanmondi, Uttara and Bashundara […]

Executive Summary Melting Pot Bacolod is a small dining facility located at Nolan Bldg., San Agustin Drive, Bacolod City, specializing in a range of native Filipino cuisine and fairly slight fusion cuisine. Catering is the core business of the restaurant. Melting Pot’s six (6) employees, including the manager, face scheduling challenges during peak months of January, February and December. In other months, staffs are sometimes […]

When President Richard Nixon and Congress passed the Postal Service Act of 1969, a self-supporting postal corporation owned by the federal government was formed. However, it was not until 1982, when the requirement of the Postal Reorganization Act of 1970 was achieved that the postal service became completely self-sufficient. USPS is a classic business with its headquarters located at L, elfant Plaza, Washington D. C. […]

Company Introduction The company that I have chosen is Orange Crush. Orange Crush was introduced in 1916 by an inventor called Clayton J. Howell who was the founder and the president of Orange Crush Company, who lived in Los Angeles, California. The Orange Crush Company was partnered Neil C. Wardwith, who a chemist. When soft drinks were introduced in that time they used to carry […]